当社の自動予約回復ソリューションはサイトのバックグラウンドで実行され、失われた顧客の約15%をパーソナライズされた電子メールで自動的に戻します。旅行の日付、特別オファー、部屋の情報などをメールに直接挿入します。
さまざまなカスタムメールメッセージを作成して分割テストし、優柔不断な「ウィンドウショッパー」にアピールします。自分のドメインから送信するか、信頼できるISPを使用して、メールが毎回受信されていることを確認してください。通常の配送率は99%です!
メールキャンペーンを強化し、より直接的な予約を予約し、魅力的なExitIntentオファーでOTAと戦いましょう。適切なオファーによってWebサイトの直接予約が増えるだけでなく、キャプチャしたリードが自動的に回復メールキャンペーンにセグメント化され、失われた予約をさらに取り戻すことができます。
Recommended by 20 hoteliers
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
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Director of Sales, Marketing & Revenue
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