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Jordan M Hollander
CEO @ Miyako Hotel Los Angeles
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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选择正确的 度假租赁软件 您的酒店取决于几个变量,其中一些取决于个人喜好,但大部分取决于您的财产特征。您的酒店是预算有限的小型酒店吗?或者您的房产是一个拥有众多店铺和高 ADR 的豪华度假村?以下是 HTR 基于共同属性特征定义的关键角色,这些特征通常表明相似的产品选择。
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目前,网站个性化已启用,可根据您的财产对结果进行排序。 如果您应用手动过滤器,这将禁用站点个性化。 按“继续”切换到手动过滤并禁用站点个性化。
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存储预订和客人通信:在集中预订数据库中,您的度假租赁软件会从所有连接的渠道中提取所有预订,以便您可以在一个地方查看所有信息。您可以在同一界面中输入新的预订、修改现有的预订以及向客人发送消息。
将您的财产连接到在线预订网站:度假租赁软件通常包含渠道管理器功能,可实现您的系统与 Airbnb 和 Booking.com 等预订渠道之间的连接。此外,该软件可以为您自己的网站提供支持,并允许客人直接在线预订 - 无需编码专业知识。
管理会计和报告:掌控您的财务状况、收取付款和存款,并运行可对数据进行切片和切分的自定义报告,以便您能够最深入地了解您的绩效。
通过自动化和集中化简化运营。减轻发送入住指令等手动任务,并利用自动化的力量让您的度假租赁软件完成繁重的工作。同样,渠道管理模块可以自动更新所有第三方网站上的价格和空房情况,因此您可以花更多时间关注您的客人。
通过开辟新的销售渠道和收入来源来增加收入。如果您只在爱彼迎上列出,那么您可能会错过其他度假租赁网站的潜在预订。此外,您还希望有一个直接预订选项,以便客人可以直接向您预订,免佣金。度假租赁软件可以提高您的房产的知名度,从而有助于提高入住率和收入。
预订日历:在一处查看您的所有预订,并可选择按日期、单位、渠道、付款状态等进行组织。
预订管理:创建、编辑和取消预订,以确保您始终掌握准确的宾客详细信息和空闲情况。
宾客通信:从一个统一的收件箱发送和回复消息,并配置包含入住说明、常见问题解答和特别优惠的自动消息。
网站构建器:发布完全可定制的品牌网站,让客人可以了解您的酒店并在线预订住宿,从而实现直接预订。
会计工具:利用先进的会计功能,像专业人士一样经营您的业务,确保您从客人那里收取正确的余额,并准确地缴纳税费和佣金。
付款处理器:使用集成的付款处理器收取付款和存款(甚至自动化您的付款计划)。
报告:通过定制的报告和仪表板来监控绩效,这些报告和仪表板可跟踪入住率、RevPAR 和宾客评论分数等指标。
渠道管理:将您的价格、空房情况和内容连接到 Airbnb、Booking.com 和 Vrbo 等在线旅行社,以便您可以向更多潜在客人宣传您的酒店。
集成:通过将度假租赁软件连接到互补的第三方应用程序(例如 MailChimp、PriceLabs、Zapier、RemoteLock 和 Duve),最大限度地发挥度假租赁软件的功能。
度假租赁软件通常按月收取费用,费用根据您管理的单位数量而变化。拥有一两个单位的小型房东可以找到每月 20 美元左右的廉价度假租赁软件;然而,一些更便宜的计划会收取预订费,从每次预订中扣除几个百分点。专业房东将为 20 个单位支付大约 100 美元,或者为 100 个单位每月支付接近 1000 美元,而且在这种规模下,通常不需要预订费。除了每月的软件费用外,主机还需支付支付处理费,该费用为交易金额的 2-3%。
设置您的度假租赁软件通常是一个轻松的过程,您可以在不超过几天的时间内完成设置并运行。第一步是向您选择的软件供应商创建一个帐户,然后按照他们的入职步骤进行操作。您通常需要输入有关您的财产、政策和联系信息的一些详细信息。接下来,您可以构建您的网站或配置可嵌入到您自己的网站上的预订引擎。该模块允许客人直接与您在线预订。您需要上传照片、输入房产描述并加载价格。除了您自己的网站之外,您还可以将度假租赁软件连接到第三方渠道,例如 Airbnb 和 Vrbo。如果您已经在这些渠道上有列表,您只需将它们连接起来即可实现价格、可用性、内容和预订的流动。如果您还没有列表,此时可以发布新列表。
接受新预订之前要完成的最后步骤包括设置您的支付处理器以便您可以通过信用卡收费、创建您想要发送给客人的任何自动消息、配置与其他应用程序的集成(例如智能锁或动态定价系统)以及邀请帮助您托管系统的其他用户。
Smoobu is another popular property management system for vacation rental owners and operators, and its reservation management module is actually totally free to use regardless of how many units you manage. To unlock all of Smoobu’s features, pricing begins at about $22 for a one-unit plan and increases by about $5 with each additional unit you add.
Lodgify is not owned by Airbnb, but Lodgify is one of Airbnb’s preferred software partners, which means that Lodgify users get access to a very sophisticated two-way connection to Airbnb.
Guesty, a popular vacation rental property management system, charges a monthly subscription fee based on the number of units you manage. Pricing starts at $49 for a one-unit plan ($44 if you pay for the full year up front) and increases with your unit count. Custom quotes for plans that include more than four units are available upon request.
Owners, operators, and managers of vacation rentals use Lodgify. Lodgify works well for a wide variety of vacation rental operators, like part-time hosts who rent a home seasonally or professional management companies that work with dozens of apartments.
Yes, Vrbo has an API, and vacation rental owners can connect to Vrbo via their property management system or channel manager to send rates, availability, restrictions, and content as well as to receive reservations, payments, and guest reviews.
Some vacation rental hosts manage their properties on Vrbo through Vrbo’s Owner Portal, which contains all of the back-end settings and data for Vrbo listings. In the portal, you can configure their listings, manage reservations, set prices, communicate with guests, and respond to reviews. Alternatively, some hosts choose to work with a property management system or channel manager that offers a Vrbo connection; this way, you can manage listing data and reservations from all of your channels in one central system, rather than in the Vrbo Owner Portal.
Occupancy: Occupancy rate is calculated by dividing the number of sold nights by the total available nights in a given time period. For instance, if your property was booked for 25 nights in August, then your occupancy rate was 80.6% in August.
Revenue: How much money are you bringing in during a given week, month, or year? Revenue reporting can include line items for your nightly rates, cleaning fees, and other charges like extra person fees and equipment rentals.
Guest review score: Guest satisfaction is arguably your most important metric, because if guests aren’t happy with your property, then you won’t get any new bookings. Your vacation rental software makes it easy to track guest review scores by channel and over time so you can find opportunities to improve.
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