FOOD & BEVERAGE

How 7Pines Resort Ibiza leverages the IRIS app to offer guests an exceptional experience

Not yet verified This case study hasn't been verified by 7Pines Resort Ibiza, part of Destination by Hyatt yet
Case study header image
The 5-star luxury resort provides guests with a branded app to help transform their guest stay and drive incremental revenue
Why it matters: The app enables the hotel to digitally connect and interact with guests. It provides a seamless level of convenience where guests can order online and comfortably dine in their own suites and easily access information on the hotel and local area.
  • The IRIS hotel app empowers hoteliers to reach guests in a way that suits them. Guests simply need a smart device and their browser to access all of the great features that include F&B ordering & payments, digital guest directory and instant service requests online.

Top 3 Core Objectives: The luxury, family resort wanted to enrich their guest's stay by providing them with a seamless, digital ordering & guest directory app.
  • Boost their F&B revenue: The hotel wanted to increase their F&B revenue by providing guests with an easy and attractive means of ordering food and drink online to be enjoyed in their rooms.

  • Enhance guest communication: The resort wanted to improve the way they communicated with guests and fulfil their service requests.

  • Provide hotel information: They wanted to give guests a comprehensive overview of their hotel facilities and the local area via a digital directory.

"The app gives our guests a seamless means of communicating with us and a digital platform on which they can order their favourite food and drink items direct to their room. Additionally, the guest directory provides a sustainable, cost-effective way for guests to find information about the hotel, our facilities and the local area, at a click of a button. It has helped us boost our F&B ancillary income and drive guest spend from our gastronomic outlets and by providing our guests with this facility, it ultimately contributes to them re-booking with us again."

Ruth Alejandre

Director of Marketing & Communications

IRIS Systems

The future of online F&B ordering - drives revenue, saves time and enhances the guest experience

Innovators Mentioned

7Pines Resort Ibiza, part of Destination by Hyatt
IRIS Systems
RA
Ruth Alejandre
The hotelier hasn't yet verified the case study.

Director of Marketing & Communications

7Pines Resort Ibiza, part of Destination by Hyatt

👍 Director of Marketing & Communications Ruth Alejandre said that The IRIS app provides our guests with a first class and efficient service befitting of a 5-star luxury resort that enriches their stay:
  • "The app gives our guests a seamless means of communicating with us and a digital platform on which they can order their favourite food and drink items direct to their room. Additionally, the guest directory provides a sustainable, cost-effective way for guests to find information about the hotel, our facilities and the local area, at a click of a button. It has helped us boost our F&B ancillary income and drive guest spend from our gastronomic outlets and by providing our guests with this facility, it ultimately contributes to them re-booking with us again."

⚖️ The selection process: During their research process, Ruth Alejandre evaluated IRIS Systems's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IRIS Systems was the best fit solution:
  • Director of Marketing & Communications Ruth Alejandre said, about their decision: "For a premium resort, we wanted to give our guests options, including having their meals or a pre-dinner cocktail in their luxurious suites and the IRIS app suited our requirements. We have now deployed the app in our sister property in Sardinia too and we are looking forward to maximising its benefits there."

📈 The results: Guest spend for in-room dining has increased delivering a boost in F&B revenue and interaction between guests and staff has improved. The app has been welcomed by both guests and staff alike.
  • Boost in F&B revenue and guest spend- monthly in-room orders has increased, rising on average by 30% year on year, with a 22% increase in revenue generation. Average check sizes have soared by 39% YOY

  • Easy to use- simple to amend ensuring the app is kept up to date and accurate, with no costly re-prints to contend with. Orders are automatically cross charged to rooms with the Opera PMS integration

  • Seamless interaction with guests- requests and messages can be sent in just one click. Staff receive and facilitate requests quickly and efficiently, communicating with the guests if need be.

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