FOOD & BEVERAGE

Mallorca Ç Collection increases F&B Revenue by 124% with the IRIS Guest App

Verified case study Hotel Tech Report has reached out to hoteliers at Mallorca Ç Collection to verify this case study.
Case study header image
The luxury hotel group leveraged the IRIS platform to provide something different from other hotels on the island and offer guests a digital, valuable experience.
Why it matters: Sustainability is key for the group, as is providing their guests with a seamless, memorable experience that is digitised and enables the hotel to maximise resources and generate revenue.
  • The IRIS Hotel App empowers hotels to reach guests in a way that suits them, providing digital F&B ordering, guest directory and concierge solutions. The app provides a set of highly configurable modules allowing hotels to boost revenues, drive down costs, and deliver a touchless experience to guests. The flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.

Top 3 Core Objectives: The hotels required an app from which guests could request anything they wanted and access up-to-date information at the click of a button.
  • An enhanced, digital experience: The group wanted to provide something different from other hotels; meet the demands of today’s travellers and offer guests a digital experience that they were used to in other areas of their lives.

  • Increased F&B revenue: They wanted to provide guests with a sophisticated digital F&B ordering solution to increase revenue from their range of gastronomic outlets and enhance and improve the guest experience.

  • Cost effective & sustainable: The group wanted to be more sustainable by having digital directories & online ordering – have less paper, be more environmentally friendly, and reduce costs.

"We want to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth."

Rubén Zamora

Director

IRIS Systems

The future of online F&B ordering - drives revenue, saves time and enhances the guest experience

Innovators Mentioned

Mallorca Ç Collection
IRIS Systems
RZ
Rubén Zamora
Hotel Tech Report reached out to Rubén Zamora who verified this case study.

Director

Mallorca Ç Collection

👍 Director Rubén Zamora said that The solution is exactly what we need, and we’ve had such positive feedback from guests and staff alike - we now couldn’t live without the app, especially the in-room dining ordering platform!:
  • "We want to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth."

⚖️ The selection process: During their research process, Rubén Zamora also researched IRIS Systems, and ultimately decided IRIS Systems was the best fit for them.
  • Director Rubén Zamora said, about their decision: "We were the first boutique hotel in Palma to install an app when we went live in 2019 and when Covid struck we were well placed to serve our guests in a clean, contactless manner to ensure we maintained sales and continually provided our guests with an unparalleled service."

📈 The results: The hotels have enriched the guest experience and optimised resources through the use of the app and the use of QR codes. By giving their guests instant access to a wealth of information and ordering facilities, the hotels have generated additional revenue and achieved ROI in a short amount of time. The intuitive app is easy to manage and enables them to be more efficient and productive.
  • 124% increase in F&B revenue- F&B sales and average guest spend has increased (along with service requests), proving an effective enabler for driving ancillary revenue & elevating the guest experience

  • Accurate and up to date- with the app, the hotels can easily edit the menu and guest directory, to ensure it’s always live & updated with the latest offerings & to reduce reliance on the front desk

  • Sustainable & cost-effective- the hotels have reduced waste and decreased their reliance on paper menus and directories, making considerable cost savings and being more environmentally friendly

يمكنك مواكبة أحدث النصائح والمؤشرات والرؤى التقنية للفنادق من خلال النشرة الإخبارية الشهرية التي تصدرها HTR ، theRewind

انضم إلى 50،237 مديرًا تنفيذيًا من أفضل العلامات التجارية مثل Accor و Marriott و Viceroy و Shangri-La و Rosewood و Expedia و AirBnB واحصل على أحدث الابتكارات والرؤى التي يتم تسليمها إلى بريدك الوارد مرة واحدة في الشهر.