Top 3 Core Objectives:
The Gran Bilbao and Ciudad de Burgos hotels aimed to implement a centralized solution to automate guest communications, focusing on enhancing web chat interactions, increasing direct bookings, streamlining online check-ins and check-outs, managing large-scale WhatsApp messaging and automatizing guest conversations on their website.
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Boost online check-ins:
Hotel Gran Bilbao, experiencing only a 20% rate of online check-ins, sought to streamline this process through the use of WhatsApp messages. This strategy was aimed at easing the workload at reception while simultaneously improving the guest experience.
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Implement Web chat automation.:
They required a system to automate responses to frequent inquiries on their websites, freeing staff from repetitive tasks and enhancing guest service. This was to be achieved without compromising customer service quality and maintaining high guest satisfaction.
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Increase Direct Bookings:
They were looking for a platform that would complement their existing strategies to boost direct web bookings, aiming to circumvent the high commissions charged by online travel agencies (OTAs). This effort was focused on enhancing their already substantial rate of direct reservations.