Smooth Check-In. Higher Conversion. Better Guest Experience.

MARKETING

How Superbude uses WhatsApp with dailypoint™ to enhance guest communication and operational efficiency.

Why it matters: Superbude, a lifestyle hotel brand, had introduced a self-check-in system that allowed guests to complete their check-in prior to arrival via a link in the pre-stay email, speeding up the on-site process. How-ever, usage of this system was low, particularly among OTA guests. Only direct bookers made frequent use of it, resulting in a consistently low adoption rate of around 20–30%.

OTA platforms often don’t allow proper placement of links – such as for pre-check-in – which limited the available options. One piece of guest data, however, was almost always available: the mobile phone number.

Top 3 Core Objectives: Superbude aimed to simplify the check-in and check-out process through automated WhatsApp communication and significantly increase self check-in conversion.

Reducing front-office workload: Centralize guest communication and data.

Innovators Mentioned

Superbude

dailypoint™

Diana Avagiani

E-Commerce

Superbude

"WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win- win: smoother operations and happier guests."

Diana Avagiani

E-Commerce

👍 E-Commerce Diana Avagiani said that Better communications and conversions.:

"WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win- win: smoother operations and happier guests."

⚖️ The selection process: During their research process, Diana Avagiani evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

E-Commerce Diana Avagiani said, about their decision: "All in one solution for campaign management, serive, communication."

📈 The results: Switching to WhatsApp more than doubled Superbude’s self check-in usage and created a smoother, queue-free guest journey. At the same time, centralized communication and reduced manual workload boosted operational efficiency across the entire stay.

Self check-in conversion increased by 100%, rising from roughly 20% to over 50%, demonstrating significantly higher engagement and automation.
Major efficiency gains, with fewer manual check-ins reducing front-desk workload and operational costs.
A noticeably smoother guest experience, as guests skipped queues and enjoyed a streamlined digital journey, fully supported by centralized communication in the CGP.

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