Heiltherme Bad Waltersdorf uses Smart Host as its central hotel CRM to manage guest data and automate communication along the guest journey. Pre-stay emails provide useful information and upsell opportunities, while post-stay emails maintain contact and encourage repeat visits. Offers are created and sent directly through Smart Host, allowing the team to track acceptance rates and performance in real time.

Timely guest communication: Automated pre- and post-stay emails ensure guests receive relevant information at the right moment, without manual follow-up.

Higher offer conversion: Personalized offers are sent based on guest data, making them more relevant and easier for guests to accept.

Efficient marketing processes: Automation reduces repetitive tasks, allowing the marketing team to focus on guest experience instead of manual execution.