Constant Contact vs. Sojern Guest Marketing Suite:
Qual e o Ideal para Voce?

The Decision

Choosing between Constant Contact by Constant Contact and Sojern Guest Marketing Suite by Sojern hinges on your hotel's specific needs for guest engagement and marketing automation. Both aim to improve your communication with guests, but they diverge significantly in scope, features, and user experience. Constant Contact is a traditional email marketing tool with limited hotel-specific functions, while Sojern offers a comprehensive guest engagement platform tailored for hospitality.

Given the differences in reviews and recent feedback, it’s crucial to analyze which platform aligns best with your goals. Constant Contact has no recent reviews or ratings, making it difficult to assess current performance. Conversely, Sojern boasts 12 recent reviews, a 4.92/5 customer support score, and a 10/5 NPS, indicating a highly satisfied user base. Are you prioritizing ease of use, advanced features, or more extensive integrations? This comparison will help you decide.

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Is Constant Contact or Sojern Better for Hotels?

Both products target hotel communication, but their core functions differ. Constant Contact focuses on email marketing with simple templates and automation features, offering no recent reviews to gauge current performance. Sojern, on the other hand, provides a full guest marketing suite with SMS, chat, and detailed analytics, supported by a large, recent review base.

Constant Contact’s absence of recent reviews and the lack of recent ratings suggest limited ongoing support and development. Sojern’s recent reviews highlight its ease of reconciliation, accurate billing, and robust customer support, with a 4.92/5 support score. The key question: do you need a straightforward email tool or a full guest engagement platform?

Edge: Sojern.

Which Should Your Hotel Choose: Constant Contact or Sojern?

If your hotel primarily needs a simple email marketing tool to send campaigns and newsletters, Constant Contact might seem sufficient. However, its lack of recent reviews and ongoing support make it a risky choice for hotels seeking reliable, current service.

If you want a platform with proven performance, better support, and extensive marketing features—including SMS, chat, and guest feedback modules—Sojern is clearly the stronger option. Its high review count, recent positive feedback, and 4.92/5 support rating make it suitable for hotels aiming for advanced guest engagement, especially those with multiple properties or looking to build long-term loyalty.

Edge: Sojern.

Is Constant Contact or Sojern Easier to Use?

Constant Contact’s usability is unverified due to no recent reviews or ratings, making it difficult to assess onboarding or staff adoption. Its interface may be traditional, but without recent feedback, its ease of use remains uncertain.

Sojern’s interface receives a near-perfect 4.75/5 rating from recent reviews, praised for simplicity and ease of reconciliation of bookings and reservations. Onboarding is rated 4.91/5, with users appreciating the support and step-by-step assistance. If quick adoption and smooth operation matter, Sojern clearly leads.

Edge: Sojern.

Which Has Better Features: Constant Contact or Sojern?

Constant Contact offers no unique features tailored for hotels; it’s a basic email marketing platform. Sojern, however, includes 11 hotel-specific features such as campaign templates, transactional templates, guest profiles, GDPR and CCPA compliance, segmentation, a guest feedback module, and a centralized data warehouse.

This extensive feature set supports personalized, multi-channel guest engagement, which Constant Contact does not provide. The depth of features makes Sojern a more comprehensive solution for hospitality marketing needs.

Edge: Sojern.

Which Has Better Customer Support: Constant Contact or Sojern?

Constant Contact’s support ratings are unavailable, indicating no recent data to evaluate. Its lack of recent reviews suggests limited ongoing support or engagement.

Sojern’s recent reviews rate its customer support at an impressive 4.92/5, with users describing it as highly responsive, helpful, and attentive to their needs. The consistency of positive feedback and the high NPS score (10/5) underscore its commitment to excellent support.

Edge: Sojern.

Which Has More Integrations: Constant Contact or Sojern?

Constant Contact has only one verified integration, with no recent updates on its compatibility. In contrast, Sojern boasts 33 verified partners, including popular booking engines and hotel systems like WebRezPro, Profitroom, Mirai, and Vertical Booking.

Shared integrations include WebRezPro, but Sojern’s broader partner network allows for more seamless data flow and automation, making it a more flexible choice for hotels seeking extensive third-party integrations.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Constant Contact or Sojern?

Constant Contact’s lack of recent reviews makes it impossible to gauge current user sentiment. Its absence from recent feedback suggests it may not be actively supported or used.

Sojern’s 12 recent reviews reflect high satisfaction, especially among boutique, city-center, and resort hotels. Its support ratings and NPS score indicate users find it valuable and effective, reinforcing its reputation among active users.

Edge: Sojern.

How Much Do Constant Contact and Sojern Cost?

Constant Contact does not provide transparent pricing details, likely because it is primarily a generic email marketing tool. Its lack of recent reviews or support information suggests it may not be positioned as a dedicated hotel marketing solution.

Sojern’s pricing starts at $400 per month, with no free tier or trial available. Given its extensive feature set, this fee reflects its comprehensive approach to hotel guest engagement. Exact value depends on your property’s size and needs.

What Type of Hotel Should Use Constant Contact?

• Hotels that need straightforward email marketing to communicate promotions and news.
• Small properties with limited marketing budgets.
• Teams seeking a simple, low-cost solution for basic email campaigns.
• Hotels that don’t prioritize automation, guest feedback, or advanced segmentation.

Not ideal if your hotel requires multi-channel engagement or detailed guest insights. Larger properties or those aiming for personalized, automated communication should consider alternatives.

What Type of Hotel Should Use Sojern?

• Hotels aiming to build long-term guest relationships via email, SMS, and chat.
• Properties seeking detailed analytics and insights about campaign performance.
• Hotels with multiple locations or a large guest database.
• Teams that value high-quality support and extensive integrations.

Not ideal if your hotel only needs basic email campaigns or has minimal staff. Smaller properties or those with limited budgets might find Sojern’s pricing and features excessive.

The Bottom Line for Hotels

Constant Contact is a basic email tool suitable for hotels that need simple communication without advanced features. Its lack of recent reviews and ongoing support make it less appealing for hotels seeking reliable, current engagement tools.

Sojern offers a comprehensive guest marketing platform that excels in ease of use, support, and features. With a recent review base and high satisfaction ratings, it’s the clear choice for hotels looking to deepen guest relationships and automate marketing efforts.

For hotels prioritizing a full-featured, actively supported platform, Sojern is the recommended investment. It is especially suited for properties that want to grow their loyalty, increase direct bookings, and benefit from extensive integrations.

In conclusion, if your hotel is looking for a reliable, feature-rich guest engagement platform with proven recent support and positive feedback, Sojern is the superior choice. Constant Contact, while easier to understand for basic email marketing, falls short in recent support, reviews, and advanced features, making it less suitable for dynamic hotel marketing needs.