Crave Mobile Platform (acq by HCN) vs. GuestU:
Qual é o Ideal para Você?

The Decision

Choosing between Crave Mobile Platform by Crave Interactive and GuestU hinges on your hotel’s specific needs for guest engagement and service automation. Both products aim to elevate guest satisfaction, but they approach this goal differently. Crave’s platform offers a broad suite of features and a proven track record backed by recent reviews, whereas GuestU focuses on personalized guest devices with less recent data to support its effectiveness. Which aligns more with your hotel’s objectives?

Crave has a distinct advantage with a more extensive feature set, a larger and more recent review base, and broader market presence. GuestU’s approach is innovative but lacks current user feedback and comprehensive feature data. How do you prioritize feature richness versus innovation?

Is Crave Mobile Platform or GuestU Better for Hotels?

Crave’s platform is designed to serve a wide range of hotel types, from luxury to boutique, with a focus on streamlining service delivery and increasing revenue through features like in-venue ordering, digital menus, and contactless payments. GuestU, on the other hand, emphasizes guest connectivity through its branded smartphone and internal service requests, aiming to boost guest satisfaction and online reviews.

While Crave’s system boasts 25 unique features, GuestU’s offering appears more limited without a detailed feature list but centers around its branded device and guest engagement through the GuestU Phone. Crave’s extensive integration capabilities and feature depth make it suitable for hotels seeking to improve operational efficiency, whereas GuestU’s focus on personalized devices appeals to hotels emphasizing guest connectivity. Do you need a feature-rich platform or a guest device-focused solution?

Crave vs GuestU: Which Should Your Hotel Choose?

If your hotel requires a comprehensive, multi-functional guest engagement platform with deep integrations and extensive features, go with Crave. Its 48 reviews, recent positive feedback, and high overall rating of 4.75/5 reflect proven success and user satisfaction, especially in North America, Europe, and Asia Pacific.

If your hotel’s strategy centers on enhancing guest satisfaction through personalized devices and improving online reviews, GuestU could be fitting. However, with no recent reviews or detailed feature data, its market credibility and proven track record are less certain. For most hotels seeking reliable, feature-rich engagement, Crave is the safer choice.

Edge: Crave Mobile Platform.

Is Crave or GuestU Easier to Use?

Crave’s platform scores highly for ease of use, with a 4.61/5 rating based on recent reviews, and users praise its user-friendly interface and efficient onboarding process. Hotel staff and guests find it straightforward, and the setup process is well-regarded, though some mention the back-end could be more intuitive.

GuestU lacks recent reviews or user ratings, which makes assessing its usability challenging. Given Crave’s demonstrated ease of use and high satisfaction scores, it clearly leads in this area.

Edge: Crave Mobile Platform.

Which Has Better Features: Crave or GuestU?

Crave’s platform offers 25 unique features, including web-based access (appless), hotel directory, translations, payments, request management, room service, messaging, mobile checkout, QR codes, contactless ordering, and multiple payment options like Apple Pay and Google Pay. These features address a broad spectrum of guest needs and operational efficiencies.

GuestU’s key feature appears to be its branded guest device—the GuestU Phone—that provides internet, voice calls, and internal service requests. While innovative, it does not offer the same breadth of functionalities as Crave. For hotels seeking a comprehensive feature set, Crave is the clear leader.

Edge: Crave Mobile Platform.

Which Has Better Customer Support: Crave or GuestU?

Crave’s customer support scores an impressive 4.79/5, with reviews highlighting quick responses, proactive service, and excellent support staff. Guests and hotel staff alike appreciate the rapid resolutions and helpful onboarding assistance.

GuestU’s support ratings are unavailable, making it difficult to gauge support quality. Based on available data, Crave’s support strength is a significant advantage for hotels prioritizing reliable assistance.

Edge: Crave Mobile Platform.

Which Has More Integrations: Crave or GuestU?

Crave’s platform integrates with 17 verified partners, including Interel, Book4Time, Oracle Hospitality, Quore, and InfoGenesis, allowing for seamless operation within existing hotel management systems. GuestU only lists one verified partner, Nonius, limiting its integration scope.

For hotels with established systems or seeking extensive third-party integrations, Crave clearly offers a more versatile and adaptable solution.

Edge: Crave Mobile Platform.

Which Do Hoteliers Rate Higher: Crave or GuestU?

Crave’s recent reviews show a 4.75/5 overall rating, with 93% of users highly likely to recommend. It is favored across various segments, especially luxury and branded hotels, with a review count of 48 and recent feedback confirming its effectiveness.

GuestU has no recent reviews or ratings available, making it impossible to gauge current user satisfaction. Given the clear positive feedback for Crave, it remains the more trusted option among hoteliers.

Edge: Crave Mobile Platform.

How Much Do Crave and GuestU Cost?

Crave charges a straightforward $400 base price with no implementation or monthly fees and offers no trial period. Pricing details for GuestU are unavailable, suggesting either custom pricing or a less transparent model.

For budget-conscious hotels seeking predictable costs, Crave’s transparent pricing is advantageous. GuestU’s lack of clear pricing details makes it less appealing for hotels prioritizing budget management.

What Type of Hotel Should Use Crave?

• Hotels that want a full-featured guest engagement system with extensive integrations.
• Hotels aiming to increase revenue through upselling, contactless payments, and digital menus.
• Properties seeking detailed analytics and reporting to inform operational decisions.
• Hotels that operate across multiple regions, benefiting from multi-lingual support.

Not ideal if your hotel has very limited operational tech needs or prefers a minimal solution. Smaller properties seeking only basic guest connectivity might find Crave’s extensive feature set excessive.

What Type of Hotel Should Use GuestU?

• Hotels that prioritize guest connectivity and personalized experiences.
• Hotels aiming to promote online reviews and boost guest satisfaction through device-based engagement.
• Hotels targeting tech-savvy, modern travelers who appreciate branded smartphones and internal service requests.
• Properties with a strong emphasis on digital and mobile guest touchpoints.

Not ideal if your hotel requires a comprehensive management platform or deep system integrations. Smaller hotels or those without the capacity to support guest devices might find GuestU’s approach less practical.

Crave vs GuestU: The Bottom Line for Hotels

Crave’s core strength lies in its extensive, proven feature set and high user satisfaction, making it suitable for hotels seeking operational efficiency and revenue growth. Its recent reviews and high ratings underscore its reliability and market presence.

GuestU’s focus on personalized guest devices offers a unique experience but lacks recent feedback and detailed features, making its effectiveness less certain. It’s best suited for modern hotels emphasizing guest connectivity and digital branding.

For most hotels, especially those wanting a comprehensive, tested, and well-supported guest engagement system, Crave is the clearer choice. GuestU might appeal to properties focused solely on mobile connectivity and guest device branding but should be cautious due to limited recent data.

In conclusion, if your hotel values proven results, broad features, and reliable support, Crave is the better option. If you’re looking for innovative guest devices and can accept less recent feedback, GuestU could be worth exploring.