Apaleo Open PMS vs. ThinkReservations PMS:
Qual e o Ideal para Voce?

The Decision

Choosing the right property management system (PMS) can transform your hotel’s operations and guest experiences. Both apaleo Open PMS and ThinkReservations PMS aim to streamline management tasks, increase revenue, and improve communication. However, their core strengths differ significantly, with apaleo offering unmatched flexibility through its open API and integrations, while ThinkReservations emphasizes ease of use, automation, and direct OTA connections. Which system will meet your hotel’s specific needs best?

Is apaleo Open PMS or ThinkReservations PMS Better for Hotels?

Both apaleo and ThinkReservations serve the hotel industry but take different approaches. apaleo is built around an open, API-first architecture, enabling deep customization and integration with numerous third-party systems. ThinkReservations, by contrast, provides a more guided, all-in-one experience with a focus on automation, OTA connectivity, and straightforward usability. Are you looking for a flexible platform that adapts to complex workflows or a simple, efficient system that automates daily tasks?

While apaleo boasts a total of 29 reviews, only one recent review in the past six months keeps its review count limited, although those reviews are highly positive. ThinkReservations, with over 356 reviews and four recent ones, offers a more mature platform with rapidly evolving capabilities. Its recent reviews lean heavily on operational improvements, making its data more indicative of current performance. Given the volume and recency, ThinkReservations is the more proven choice for hoteliers seeking immediate, reliable support.

Apaleo Open PMS vs ThinkReservations PMS: Which Should Your Hotel Choose?

If your hotel needs a highly customizable platform capable of integrating with a broad ecosystem of apps and third-party systems, apaleo is the clear choice. Its open API allows you to tailor workflows, automate complex tasks, and build a tech stack aligned with your unique operational model.

If your focus is on straightforward, automated operations, and seamless OTA integration without the need for extensive customization, ThinkReservations is the better fit. Its proven track record with B&Bs, small hotels, and inns—especially in North America—makes it ideal for properties prioritizing ease of use, automation, and guest communication.

For hotels that want a flexible, developer-friendly platform with broad integration options, go with apaleo. For those seeking a ready-to-use, user-friendly PMS with strong OTA and guest communication features, choose ThinkReservations.

Is apaleo Open PMS or ThinkReservations PMS Easier to Use?

apaleo is rated 4.9/5 for ease of use, with reviews highlighting its friendly interface and quick onboarding process. Nonetheless, its open architecture requires some technical know-how for setup and integration, which might pose a challenge for less tech-savvy staff.

ThinkReservations scores slightly lower at 4.82/5 but is praised for its intuitive design, straightforward booking engine, and seamless OTA connections. Its interface is optimized for quick adoption, and staff training is minimal, making the transition smoother.

Edge: ThinkReservations.

Which Has Better Features: apaleo Open PMS or ThinkReservations PMS?

apaleo offers 7 features exclusive to its platform, including integrated CRS, online checkout, automated space optimization, and a housekeeping mobile app—ideal for larger or more complex properties. Its 30 shared features include core reservation, billing, and reporting functions.

ThinkReservations features 9 exclusive capabilities, including EPoS, gift vouchers, guest messaging, automated reminders, and native email marketing—tailored toward small hotels and B&Bs focused on guest engagement. Its shared features cover essential reservation and management tools.

Edge: apaleo, for its extensive customization and open API, or ThinkReservations, for its specialized guest communication and upselling features.

Which Has Better Customer Support: apaleo Open PMS or ThinkReservations PMS?

Both platforms are highly rated for support: apaleo scores 4.83/5 and ThinkReservations 4.82/5. apaleo’s support is often praised for responsiveness and its active community, though some users desire more frequent communication in languages other than English.

ThinkReservations is recognized for its accessible, knowledgeable support team and fast response times, with many users remarking it feels like adding another employee. Recent reviews suggest that support remains consistent and personal, making it easier for hotels to resolve issues quickly.

Edge: apaleo, for its active community and regular updates.

Which Do Hoteliers Rate Higher: apaleo Open PMS or ThinkReservations PMS?

ThinkReservations holds a significantly higher overall rating of 4.88/5 based on 356 reviews, compared to apaleo's 0/5 from 29 reviews. Its reviews from small hotels, B&Bs, and inns are recent and positive, emphasizing operational efficiency and guest satisfaction.

apaleo’s reviews, although highly positive, are limited in number and recent data. Its ratings are more reflective of enterprise or multi-property users with complex needs, not small or independent hotels.

Edge: ThinkReservations.

How Much Do Apaleo and ThinkReservations Cost?

apaleo’s base price is listed at $900 per month, with no freemium or tiered options, which might be steep for small hotels. ThinkReservations charges a lower starting rate of $500 per month, with similar no-trial, no-implementation fees, making it more accessible for smaller properties.

Neither system offers trial periods, so your decision may hinge on perceived value and specific feature needs relative to cost.

What Type of Hotel Should Use Apaleo?

• Hotels that operate multiple properties or groups seeking extensive customization.
• Businesses that want to build a tailored tech ecosystem with third-party apps.
• Hotels that rely on complex workflows requiring integration flexibility.
• Properties in regions where apaleo is actively supported, such as Europe and North America.

Not ideal if your hotel prefers a plug-and-play system or has limited technical resources.

What Type of Hotel Should Use ThinkReservations?

• Small hotels, B&Bs, inns, and boutique properties focused on guest communication.
• Hotels seeking a straightforward, automated PMS with integrated booking engine.
• Properties that rely on OTA channels like Booking.com, Expedia, or Airbnb.
• Hoteliers wanting a proven, highly rated system with extensive support.

Not ideal if your hotel needs deep customization or operates within complex enterprise environments.

Apaleo vs ThinkReservations: The Bottom Line for Hotels

apaleo is a flexible, open API-driven platform suited for larger or multi-property hotels that need extensive customization. It excels in configurations, integrations, and automation but requires some technical expertise.

ThinkReservations is an easy-to-use, feature-rich PMS with a strong focus on automation, guest communication, and OTA integrations. It is ideal for small to medium-sized properties prioritizing operational efficiency and guest experience.

If your hotel values customization and ecosystem control, choose apaleo. If simplicity, automation, and proven reliability are your priorities, go with ThinkReservations.

With thorough evaluation, the choice hinges on your property’s size, technical capacity, and operational complexity. Both platforms deliver value, but their core strengths target different hotel profiles.