Hospitality Suite CRM vs. Sojern Guest Marketing Suite:
Qual e o Ideal para Voce?

The Decision

Choosing the right CRM and email marketing platform is critical for your hotel’s growth and guest engagement. HospitalitySoft 365 offers a comprehensive hotel-specific CRM built on Microsoft Dynamics, while Sojern’s Guest Marketing Suite centers on guest communication and loyalty through email, SMS, and chat. Both aim to enhance guest relationships, but they diverge significantly in features, usability, and market presence. Which one aligns better with your hotel’s current needs and future goals?

Is HospitalitySoft 365 or Sojern Better for Hotels?

HospitalitySoft 365 and Sojern both address guest relationship management and marketing, but they do so through different lenses. HospitalitySoft’s solution is rooted in a robust CRM with detailed guest profiles and automation, ideal for hotels seeking a highly customizable, data-driven approach. Meanwhile, Sojern focuses on guest engagement via multi-channel communication, emphasizing ease of use and immediate marketing impact.

HospitalitySoft 365’s platform, built on Microsoft Dynamics, appears less user-friendly based on a lack of recent reviews and a 0/5 ease of use rating, which might hinder staff adoption and onboarding. Conversely, Sojern stands out with a 4.75/5 ease of use rating, backed by 12 recent reviews, indicating a more modern, intuitive experience. Which system will your team find easier to implement and adopt?

HospitalitySoft 365 vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a deeply integrated CRM that provides detailed guest profiles, captures complaints, and supports targeted marketing campaigns, HospitalitySoft 365 is worth considering. It’s better suited for hotels with a tech-savvy team willing to manage complex automation and customization, especially if you already use Microsoft solutions.

If quick, effective guest engagement, simplified communication, and high support are your priorities, Sojern is the clear choice. Its high customer support rating (4.92/5 from recent reviews), ease of use, and proven track record with 12 reviews make it ideal for hotels that need straightforward, multi-channel marketing without extensive setup. If your focus is on immediate marketing results and guest interaction, go with Sojern.

Is HospitalitySoft 365 or Sojern Easier to Use?

Ease of use is a glaring difference. HospitalitySoft 365 has a 0/5 rating and no recent reviews, suggesting significant usability challenges or limited adoption, which could slow staff onboarding. In contrast, Sojern’s 4.75/5 rating, with detailed positive feedback, highlights its user-friendly interface and simple setup process.

The onboarding process for HospitalitySoft 365 is unmentioned, and its lack of recent reviews raises concerns about staff adoption. Sojern’s onboarding is rated at 4.91/5, with reviews emphasizing how quickly users can start creating campaigns and engaging guests. Edge: Sojern.

Which Has Better Features: HospitalitySoft 365 or Sojern?

HospitalitySoft 365 offers five unique features, including a centralized multi-hotel/multi-brand solution, personalized communication, WYSIWYG HTML editor, template editor, and event-based automations. These support comprehensive guest management and targeted marketing efforts.

Sojern boasts eight features, such as campaign and transactional templates, GDPR and CCPA compliance, automatic de-duplication, database health monitoring, PCI compliance, and segmentation. Its features enable more sophisticated segmentation and data management, crucial for targeted marketing.

While HospitalitySoft’s features cater to detailed CRM needs, Sojern's broader set supports a more diverse, compliance-ready marketing approach. Edge: Sojern.

Which Has Better Customer Support: HospitalitySoft 365 or Sojern?

Customer support quality can make or break your experience. HospitalitySoft 365 has no recent reviews or ratings, making it difficult to assess support quality, and the absence of feedback suggests limited customer engagement.

Sojern is rated at 4.92/5, with recent reviews praising its quick, helpful support and onboarding. One reviewer mentions, “Support is attentive and responsive, making the transition smoother,” reinforcing its strong support reputation. Edge: Sojern.

Which Has More Integrations: HospitalitySoft 365 or Sojern?

HospitalitySoft 365 has no verified integrations, limiting its ability to connect with other hotel systems or third-party tools. This could hinder scalability and data consistency.

In contrast, Sojern offers 33 verified integrations, including major booking engines and property management systems like Profitroom, Mirai, and HotelTime. This extensive integration network allows seamless data flow and marketing automation. Edge: Sojern.

Which Do Hoteliers Rate Higher: HospitalitySoft 365 or Sojern?

Given the lack of recent reviews for HospitalitySoft 365, it’s impossible to gauge current user satisfaction. Its 0/5 overall rating and zero reviews suggest no recent adoption or feedback.

Sojern, with 12 recent reviews and a 5/5 rating, demonstrates a high level of satisfaction. Hotels across various segments, especially boutique and city center hotels, rate it highly for ease of use and support, with some reviews indicating “it’s very easy to reconcile and monitor reservations.” Edge: Sojern.

How Much Do HospitalitySoft 365 and Sojern Cost?

HospitalitySoft 365 does not publicly list pricing, which may indicate a custom quote or higher costs suited for enterprise clients. Its lack of a free trial or transparent pricing makes budget planning difficult.

Sojern’s base price starts at $400/month, with no free trial or other fee structures listed. This straightforward pricing model appeals to hotels seeking predictable costs, especially when paired with its high support quality. Since HospitalitySoft’s pricing isn’t transparent, it leans towards more expensive or bespoke solutions.

What Type of Hotel Should Use HospitalitySoft 365?

• Hotels that prioritize a detailed, centralized CRM with extensive automation capabilities.
• Teams with in-house technical expertise to manage complex integrations and automation.
• Hotels already using Microsoft Dynamics or seeking a Microsoft-based solution.
• Properties aiming to build a holistic 360-degree guest profile for targeted marketing.
• Larger hotels or resorts with multiple brands that need centralized management.

Not ideal if your hotel:

• Seeks a simple, plug-and-play marketing platform.
• Has staff with limited technical expertise.
• Prefers quick setup and immediate results.
• Operates in regions where HospitalitySoft has no regional presence.
• Requires extensive third-party integrations without custom development.

What Type of Hotel Should Use Sojern?

• Hotels looking for an easy-to-use, multi-channel guest engagement platform.
• Properties wanting quick onboarding with high support levels.
• Hotels that prioritize email, SMS, and chat communications for guest relationships.
• Businesses that need strong integration with popular booking engines and property management systems.
• Hotels across various segments, especially boutique, city center, and resorts.

Not ideal if your hotel:

• Needs a highly customizable, CRM-centric solution.
• Operates solely within regions where Sojern has limited presence.
• Seeks advanced automation or compliance features not available in the basic plan.
• Wants a free or more flexible pricing structure.

The Bottom Line for Hotels

HospitalitySoft 365 offers a comprehensive, CRM-focused platform built for large, tech-savvy properties aiming for detailed guest profiles and automation. Its lack of recent reviews and usability ratings suggest it’s less suited for hotels seeking quick, simple marketing solutions.

In contrast, Sojern’s Guest Marketing Suite provides an intuitive, well-supported platform ideal for hotels that prioritize ease of use, rapid onboarding, and multi-channel communication. Its extensive integrations and recent positive reviews make it the more reliable choice for most hotels.

Choose HospitalitySoft if you need a detailed, multi-property CRM with advanced automation and your team can handle a complex system. Opt for Sojern if you want to boost guest engagement quickly with a proven, easy-to-use platform that integrates well with existing systems.

In summary, for hotels looking for a dependable, high-support, marketing-focused tool with recent reviews and a broad integration network, Sojern is the clear winner. HospitalitySoft 365 may suit larger, tech-ready properties seeking an in-depth CRM, but its lack of recent feedback makes it a less attractive option for immediate needs.