Kumulos - Push Notifications vs. ReGuest:
Qual e o Ideal para Voce?

The Decision

Choosing between Kumulos and Re:Guest hinges on your hotel’s primary needs—whether you seek a platform to boost app and website engagement or a CRM to streamline guest sales and communication. Kumulos offers extensive mobile engagement features for multi-channel messaging, while Re:Guest excels with its integrated sales cycle and personalized communication tools tailored for direct bookings. Both solve guest communication challenges but diverge sharply in scope and focus.

Kumulos is an app and web engagement platform with a broad feature set aimed at increasing user interaction across digital channels. Re:Guest, by contrast, concentrates on automating and personalizing guest interactions to maximize direct booking revenue. If your hotel prioritizes digital user engagement, Kumulos might seem appealing. But for direct sales and guest relationship management, Re:Guest is clearly more comprehensive. Which approach aligns better with your current priorities?

---

Is Kumulos or Re:Guest Better for Hotels?

If your hotel needs to increase app and website engagement, Kumulos is designed to provide native push notifications, in-app messaging, and web push alerts, supporting omni-channel communication. Its core strength lies in behavioral segmentation, automation, and analytics, helping you understand how users interact with your digital platforms.

Re:Guest, however, is built around a hotel CRM that focuses on sales automation, personalized offers, and guest communication via Messenger, WhatsApp, and email. It helps increase direct bookings by automating offers and upselling, with a notable emphasis on revenue maximization at each guest touchpoint.

If your primary goal is digital engagement and retention, Kumulos is the better fit. But if boosting direct sales and improving guest communication are more urgent, Re:Guest’s sales-centric approach offers clearer advantages. Are you more focused on engaging app users or converting guest interactions into revenue?

Which Should Your Hotel Choose: Kumulos or Re:Guest?

For hotels that aim to improve engagement through app and website notifications, Kumulos is more suitable, especially if you want multi-channel messaging and advanced segmentation. Its recent review count (44 reviews in the last six months) and high overall ratings (5/5) underscore a robust, well-supported platform.

If your hotel needs a sales-driven CRM that automates guest communication, personalizes offers, and consolidates your booking and upselling efforts, Re:Guest is the better option. It has a strong user base with 44 recent reviews, and an average rating of 5/5, reflecting high satisfaction.

In essence, choose Kumulos if your focus is on increasing app or web engagement metrics; pick Re:Guest if your priority is increasing direct bookings and revenue through personalized guest interactions.

Is Kumulos or Re:Guest Easier to Use?

Re:Guest consistently earns high marks for ease of use, with a review score of 4.8/5, citing its user-friendly interface and straightforward onboarding process. Users appreciate how quickly staff can adopt it, and support is frequently praised for responsiveness.

Kumulos, however, scores 0/5 in ease of use in the available data, indicating significant challenges or limited satisfaction in this area, potentially due to its complex feature set and broader technical scope.

Edge: Re:Guest. Your team will likely find Re:Guest more intuitive and faster to implement, especially if you prefer a CRM focused on guest communication and sales automation.

Which Has Better Features: Kumulos or Re:Guest?

Kumulos offers a comprehensive set of 10 core features centered on mobile engagement, including push notifications, in-app messaging, and analytics, with no unique features exclusive to it. Its strength is in omni-channel messaging, automation, and detailed analytics.

Re:Guest provides 6 distinct features, including Live Chat, Messaging Analytics, Custom Segment Messaging, Booking Engine Data Sync, and Form Autofill. These features bolster its core capacity to personalize offers and automate guest communication, directly impacting revenue.

Edge: Re:Guest. Its unique features tailored for sales automation and personalized communication give it an advantage for hotels prioritizing direct booking growth.

Which Has Better Customer Support: Kumulos or Re:Guest?

Re:Guest’s customer support scores a high 4.84/5, with reviews emphasizing fast, professional responses and ongoing updates. Users report support as a key factor in their satisfaction and ongoing success.

Kumulos, on the other hand, scores 0/5 in customer support based on the available data, which may reflect limited or less recent feedback, or simply an absence of detailed review points.

Edge: Re:Guest. If reliable, responsive support is a priority, Re:Guest overwhelmingly leads.

Which Has More Integrations: Kumulos or Re:Guest?

Re:Guest integrates with 20 verified partners, including popular hotel booking and management systems like Mews, Simple Booking, and Vertical Booking. Its broader integration network supports seamless data flow across hotel operations.

Kumulos has only 2 verified partners, Criton and Nonius, limiting its integration scope and flexibility for hotel tech ecosystems.

Edge: Re:Guest. Its extensive integration options will better serve hotels with diverse tech stacks or plans to expand.

Which Do Hoteliers Rate Higher: Kumulos or Re:Guest?

Re:Guest enjoys a near-perfect rating of 5/5 from 44 recent reviews, with high marks across all segments, especially resorts and boutique hotels. Hotels emphasize its effectiveness in increasing sales and simplifying guest communication.

Kumulos, with no recent reviews or ratings, offers no comparable data to judge hotel satisfaction.

Edge: Re:Guest. Its high review volume and ratings make it the clear leader in hotel satisfaction.

How Much Do Kumulos and Re:Guest Cost?

Kumulos does not publicly disclose its pricing, suggesting it may be custom or enterprise-focused. Re:Guest charges $900 monthly, with no free tier or trial available.

While Re:Guest’s pricing is transparent, its higher cost may be justified by its comprehensive CRM features and high satisfaction ratings.

What Type of Hotel Should Use Kumulos?

Hotels that:

• Want to improve app and website engagement through multi-channel messaging.
• Need detailed behavioral segmentation and analytics.
• Prioritize user retention via notifications and in-app messaging.
• Use or plan to develop mobile apps or extensive web interfaces.

Not ideal if:

• You require a simple, plug-and-play guest communication tool.
• Your team prefers a straightforward, CRM-centric platform.
• Budget constraints limit investment in a broader engagement platform.

What Type of Hotel Should Use Re:Guest?

Hotels that:

• Focus on increasing direct bookings through personalized offers.
• Want to automate guest communication from inquiry to post-stay.
• Need a flexible CRM to manage sales cycles and upselling.
• Seek a user-friendly platform with strong support and recent high ratings.

Not ideal if:

• Your hotel primarily relies on third-party booking channels.
• Your team prefers a platform solely for digital engagement without sales automation.
• You have limited budget or minimal desire for a CRM-centric tool.

The Bottom Line for Hotels

Kumulos excels at driving app and web engagement, especially if you have a dedicated mobile app or website that needs active user retention. Its extensive segmentation and automation tools are ideal for marketing teams focused on digital channels.

Re:Guest stands out as the clear choice for hotels aiming to increase direct bookings, streamline guest communication, and automate sales processes. Its high recent reviews, broad integration network, and proven effectiveness in revenue growth make it the safer pick for revenue-focused hoteliers.

If your hotel’s core priority is digital user engagement, Kumulos’s feature set and integrations make it appealing. But for direct booking growth, increased revenue, and ease of use, Re:Guest is the stronger, more proven solution.