NAVIS Marketing Suite vs. Sojern Guest Marketing Suite:
Qual é o Ideal para Você?

The Decision

When evaluating hotel CRM and email marketing platforms, your goal is to find a solution that enhances guest engagement, simplifies your marketing workflows, and delivers measurable revenue growth. NAVIS Marketing Suite and Sojern Guest Marketing Suite both aim to improve your direct bookings and guest relationships, but they approach these goals differently. NAVIS offers a broader set of features and integrates deeply with PMS systems, while Sojern emphasizes ease of use and guest communication across all stages of the guest journey. Which platform aligns best with your hotel’s goals?

Is NAVIS or Sojern Better for Hotels?

NAVIS and Sojern both aim to boost your hotel's direct revenue by improving guest engagement, but they diverge significantly in their core strengths. NAVIS focuses on a centralized, multi-hotel solution with advanced automation and detailed campaign tracking, making it ideal for hotel groups or properties seeking a comprehensive marketing platform. Conversely, Sojern provides a highly intuitive, guest-centric communication suite that excels in individual hotel contexts, especially those prioritizing guest relationships and simplicity. Are you looking for a robust, scalable marketing engine or a straightforward guest engagement tool?

NAVIS vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a CRM with extensive automation, multi-property management, and detailed analytics, go with NAVIS. Its suite of nine unique features—including event-based automations, A/B testing, and an open API—is designed for larger or multi-property hotels wanting unified control and data-driven insights. If, however, your team prefers a lightweight, easy-to-navigate platform focused on guest communication through email, SMS, and chat, Sojern is the better fit. Its five core features are optimized for straightforward engagement, especially if your hotel values simplicity over complex automation.

Is NAVIS or Sojern Easier to Use?

NAVIS scores a 4.29/5 for ease of use, with some reviews mentioning that its numerous features can be overwhelming for smaller properties. Its onboarding process is rated 4.17/5 but can be complex for teams new to CRM platforms, and some users find the interface less intuitive. Sojern, on the other hand, has a higher ease of use score at 4.75/5, with reviewers emphasizing its user-friendly interface and simple setup process. Its streamlined design makes staff adoption quicker and less frustrating.

Edge: Sojern.

Which Has Better Features: NAVIS or Sojern?

NAVIS offers nine features exclusive to its platform, including centralized multi-hotel management, custom segment messaging, surge alerts, and an open API, making it suitable for complex marketing needs. Sojern provides seven unique features, such as GDPR and CCPA compliance, automated de-duplication, and database health monitoring, which cater to privacy and data integrity. Both platforms share four features, but NAVIS’s broader feature set gives it an edge for hotels with more sophisticated marketing requirements.

Edge: NAVIS.

Which Has Better Customer Support: NAVIS or Sojern?

NAVIS’s support scores a 3.93/5, with some users praising the responsiveness of their client advocates but noting occasional delays or overlooked requests. Several reviews mention that NAVIS’s support can feel inconsistent and slower, especially for smaller properties. Sojern’s customer support scores impressively at 4.92/5, with reviews highlighting personalized, attentive service and quick resolution times. Guests of Sojern report feeling well-supported and valued, even in complex scenarios.

Edge: Sojern.

Which Has More Integrations: NAVIS or Sojern?

NAVIS integrates with 17 verified partners, including popular PMS and booking systems like Stayntouch and Mews, but has fewer than Sojern overall. Sojern boasts 33 verified integrations, including key platforms such as WebRezPro, Oracle Hospitality, and Mirai, and covers a wider array of hotel types and booking channels. This extensive partnership network makes Sojern more adaptable to diverse tech stacks, particularly if your hotel relies on multiple systems.

Edge: Sojern.

Which Do Hoteliers Rate Higher: NAVIS or Sojern?

NAVIS’s review count is only 7, with recent reviews indicating satisfaction but noting that its complexity can hinder smaller properties. Its top-rated users include brand hotels and resorts, with an average rating of 4.36/5. Sojern has 12 reviews, all recent, and boasts a perfect 5/5 rating among users, especially those in boutique and limited-service segments. Hoteliers appreciate Sojern’s ease of use and support, making it the more highly-rated platform in recent feedback.

Edge: Sojern.

How Much Do NAVIS and Sojern Cost?

NAVIS does not publicly list its pricing, indicating that costs are likely customized based on property size and needs. Sojern charges a flat $400 monthly fee, with no implementation or setup fees disclosed. Your total investment may vary depending on the scale and scope of your marketing ambitions, but Sojern’s transparent flat-rate makes budgeting easier.

What Type of Hotel Should Use NAVIS?

• Hotels that manage multiple properties or brands seeking a unified marketing platform.
• Teams that need advanced automation, A/B testing, and detailed analytics.
• Hotels with dedicated marketing staff comfortable with complex systems.
• Properties aiming to generate high-value demand and optimize revenue channels.
• Hotels that require API access for customization and integration with other systems.

Not ideal if: your property is small, or your team prefers straightforward tools without extensive training. Smaller boutique hotels or independent properties might find NAVIS’s complexity and cost less aligned.

What Type of Hotel Should Use Sojern?

• Hotels that prioritize straightforward guest engagement through email, SMS, and chat.
• Boutique hotels and limited-service properties that value ease of use.
• Hotels with smaller marketing teams or minimal automation needs.
• Properties seeking a quick setup with minimal training.
• Hotels that want a scalable platform without heavy reliance on complex integrations.

Not ideal if: your hotel operates across multiple locations or requires advanced automation and analytics that NAVIS offers.

NAVIS vs Sojern: The Bottom Line for Hotels

The core difference between NAVIS and Sojern is complexity versus simplicity. NAVIS provides a comprehensive platform suited for larger, multi-property hotels with sophisticated marketing needs, offering extensive automation, analytics, and customization. Sojern, with its focus on guest communication and ease of use, is better suited for boutique hotels or properties that want a straightforward, guest-centric marketing tool.

Choose NAVIS if you need a deeply integrated, multi-property management system with detailed campaign controls, and you're prepared to invest in training and setup. Opt for Sojern if your priority is seamless, effective guest engagement with quick onboarding and excellent support, especially for smaller or independent hotels.

Our Verdict

NAVIS Marketing Suite offers a broad, feature-rich platform designed for hotels that manage multiple properties or require advanced marketing automation. Its extensive integrations and customization options make it a strong choice for larger hotel groups. However, its complexity and slower support response times can pose challenges for smaller properties with limited marketing staff.

Sojern Guest Marketing Suite stands out for its ease of use, personalized support, and a highly rated guest engagement platform. Its 12 recent reviews and perfect rating reflect strong satisfaction among boutique and limited-service hotels seeking straightforward, effective guest communication tools.

If your hotel values a scalable, in-depth marketing platform and has the resources to manage it, NAVIS could be the right choice. If simplicity, excellent support, and quick implementation are your priorities, Sojern is the better option. Based on recent reviews, Sojern’s higher ratings and greater review volume make it the more reliable choice for most hoteliers today.