Medallia vs. Revinate (Surveys):
Qual é o Ideal para Você?

Is Medallia or Revinate (Surveys) Better for Hotels?

Medallia and Revinate both target guest feedback management but diverge sharply in scope and suitability. Medallia excels as an enterprise-grade customer experience management platform with real-time feedback aggregation across social media and direct channels, favored by branded and airport/conference hotels (4.8/5 overall rating from 8 reviews). Revinate focuses specifically on guest surveys and reputation management, offering a wider feature set that includes SMS surveys, real-time alerts, and a ticketing system, with strong appeal in resorts, boutique, and luxury hotels (4.6/5 from 149 reviews).

Both solutions address the critical hotel challenge of capturing actionable guest feedback to improve service quality and online reputation. Medallia centralizes feedback from multiple channels, enabling management to monitor service recovery and guest sentiment holistically. Revinate emphasizes customizable surveys and marketing-driven guest engagement, driving revenue through targeted campaigns alongside feedback collection.

Medallia vs Revinate (Surveys): Which Should Your Hotel Choose?

If your property operates within a branded, airport, or conference hotel setting and values a broad customer experience platform integrating social media and survey data, Medallia’s proven 4.8/5 rating across these segments supports its fit. Its ability to centralize social media reviews alongside traditional surveys is ideal for teams focused on both online reputation and service recovery. Conversely, if you manage a resort, boutique, or luxury hotel with a need for extensive survey customization, SMS surveys, and integrated marketing tools, Revinate’s 15 unique survey and engagement features and 4.6/5 rating across these segments make it the better choice. Revinate also leads in integration breadth (99 verified partners), supporting properties requiring deep PMS and marketing system connectivity. Data is robust for mid-to-large sized properties; smaller independents in underrepresented segments should weigh feature needs carefully.

Is Medallia or Revinate (Surveys) Easier to Use?

Both Medallia and Revinate earn similarly high ease of use ratings: Medallia scores 4.6/5 and Revinate 4.7/5. Medallia users find the system generally intuitive but note a learning curve and some overwhelm among less tech-savvy staff. One reviewer highlighted how senior colleagues found too many options confusing, impacting consistent monitoring during absences. Revinate’s interface receives praise for simplicity and clear navigation, though initial setup complexity occasionally surfaces. Both platforms support multiple user roles, aiding adoption across front desk and management teams. Onboarding ratings mirror ease of use closely, with Medallia at 4.9/5 and Revinate at 4.5/5, suggesting both vendors provide solid training and support materials.

Edge: Even.

Which Has Better Features: Medallia or Revinate (Surveys)?

Revinate offers a significantly larger unique feature set with 15 exclusive capabilities including on-site/in-stay surveys, SMS text-based surveys, real-time alerts, conditional logic, segmented surveys, NPS, case management, and review routing. These features empower hotels to capture feedback at multiple guest touchpoints, automate issue escalation, and tailor surveys dynamically, which directly supports operational responsiveness and targeted marketing. Medallia shares 8 core features with Revinate but does not provide any unique survey-specific features. Medallia’s strength lies in integrating social media and multi-channel feedback streams, but it lacks the granular survey customization and guest engagement tools that Revinate provides.

Edge: Revinate.

Which Has Better Customer Support: Medallia or Revinate (Surveys)?

Medallia’s customer support and onboarding ratings (4.8/5 and 4.9/5 respectively) slightly exceed Revinate’s (4.5/5 for both metrics). Medallia reviewers commend responsive, expert support that aids in complex feedback monitoring and reporting. Revinate users generally praise friendly and available support but report occasional inconsistency and delays, particularly during invoicing or integration issues. One negative Revinate review specifically criticized departmental handoffs and a perceived sales focus. Both vendors provide training and resources, but Medallia’s higher onboarding score suggests a more streamlined ramp-up experience.

Edge: Even.

Which Has More Integrations: Medallia or Revinate (Surveys)?

Revinate vastly outpaces Medallia with 99 verified integrations compared to Medallia’s 4. Both share key partners like STR, RoomKey PMS, Actabl, and Cendyn, essential for benchmarking and property management connectivity. Revinate’s additional integrations include flexible marketing platforms (Incite Response), keyless entry systems (FLEXIPASS), and hotel management suites (Orange Hotel Marketing, RoomRaccoon), which support broad operational workflows beyond guest surveys. Properties requiring extensive PMS and marketing system integration will find Revinate’s breadth critical for seamless data flow and operational efficiency.

Edge: Revinate.

Which Do Hoteliers Rate Higher: Medallia or Revinate (Surveys)?

Medallia maintains an overall rating of 4.8/5 across 8 reviews, while Revinate holds 4.6/5 from a substantially larger sample of 149 reviews, making Medallia’s rating more vulnerable to volatility but indicating strong satisfaction among its smaller user base. Neither product has enough recent reviews (0 for Medallia; 2 for Revinate) to confirm current sentiments. Segment ratings reveal Medallia scores highest in branded hotels (4.8/5) and airport/conference hotels (4.8/5). Revinate’s strengths appear in boutique hotels (4.6/5 from 75 reviews), luxury hotels (4.5/5 from 79), and resorts (4.5/5 from 65), consistent with its broader feature set and market presence. Both products have strong likelihood to recommend (Medallia 96%, Revinate 92%).

Edge: Even.

How Much Do Medallia and Revinate (Surveys) Cost?

Medallia does not publish pricing details, nor offers a trial, making cost evaluation difficult without direct vendor engagement. Revinate lists a base price of $100 per month without per-room or flat fees and no free trial. This straightforward pricing model may appeal to hotels seeking predictable costs, especially mid-sized properties. Medallia’s lack of transparent pricing could complicate budgeting for smaller operators. Both platforms require implementation and potentially custom pricing based on property size and needs.

What Type of Hotel Should Use Medallia?

• Hotels that operate branded or airport/conference properties, supported by 4.8/5 segment ratings.
• Teams prioritizing integration of social media review monitoring with survey feedback for a unified experience management approach.
• Properties seeking high onboarding support for rapid deployment (4.9/5 onboarding rating).
• Hotels wanting consolidated, real-time feedback monitoring across multiple channels including social media.
• Not ideal if needing extensive in-stay or SMS survey customization, as Medallia lacks these features.
• Not suited for hotels requiring broad PMS or marketing integrations beyond core partners.
• Not recommended for independent or boutique hotels looking for granular guest segmentation and targeted marketing tools.

What Type of Hotel Should Use Revinate (Surveys)?

• Resorts, boutique, and luxury hotels benefiting from Revinate’s 15 unique survey and marketing features.
• Hotels requiring SMS-based surveys and real-time alerts for immediate guest issue response.
• Properties that need rich guest segmentation and conditional survey logic to personalize feedback collection.
• Hotels seeking extensive integrations with PMS and third-party marketing platforms for seamless data flow.
• Teams aiming to boost revenue through integrated email marketing campaigns and upsell features.
• Not ideal if looking for a unified social media review management system integrated within the survey platform.
• Properties with limited technical resources may find initial setup complex despite good support.

Medallia vs Revinate (Surveys): The Bottom Line for Hotels

Medallia and Revinate serve overlapping but distinct functions in guest feedback management. Medallia’s core strength lies in its enterprise customer experience management capabilities, integrating social media and survey data into a centralized platform suited for branded and airport/conference hotels. Revinate specializes in comprehensive, customizable guest surveys paired with marketing tools and robust PMS integrations, favored by resorts, boutique, and luxury hotels.

Choose Medallia if your hotel needs to monitor and respond to feedback across multiple channels including social media, values high onboarding support, and operates within a branded or conference hotel environment. Medallia’s real-time data visualization and service recovery tracking support operational decision-making across departments. Choose Revinate if your property demands advanced survey functionalities like SMS surveys and conditional logic, requires a broad set of third-party integrations, and seeks to increase revenue through targeted guest marketing. Revinate’s expansive feature set and integration ecosystem make it a better fit for properties with complex guest engagement needs and marketing sophistication.