ROOMDEX to Bring the Cedar Court Hotel Collection Onto Automated Upselling Platform
UK Independent Hotel Group Expands Partnership with ROOMDEX
Santa Cruz, CA – January 18th 2022 – ROOMDEX, the leader in automated hotel upselling solutions, is happy to announce that, following a very successful pilot, Cedar Court Hotels will activate ROOMDEX’s Upgrade Optimizer software across its entire collection, consisting of:
· Cedar Court Hotel Harrogate
· Cedar Court Hotel Huddersfield
· Cedar Court Hotel Wakefield
· Cedar Court Hotel Bradford
Upgrade Optimizer is an automated hotel upsell tool that intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in, late check-out, or an array of other guest services.
“Even though the pandemic has made the past year challenging, ROOMDEX stood by us and helped us generate ROI even in the most difficult months,” said Emily Cox, Director of Revenue & IT at The Cedar Court Hotels Group Yorkshire, “As business begins to return to normal, we are seen exponential growth in ROOMDEX upselling performance. For example, our Harrogate property is now enjoying a 13.3x ROI.”
“With upselling revenue doing so well, we decided to standardize on ROOMDEX for the entire collection,” Cox continued, “It was really an easy decision as ROOMDEX customer service has been excellent and the product produces revenue with virtually no effort from our staff. We were excited to add the Guest Services Upselling option in October and love how tightly it is integrated with our PMS.”
ROOMDEX hotels have reported (over customer base) an average of $85 (£62) of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade Optimizer room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy.
“Cedar Court Hotels were one of our first pilots,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “We are happy to have been able to help them manage their way through the pandemic and now help accelerate their recovery. It has been a pleasure working with Emily and her innovation-minded team.”
