Why it matters:
The property struggled due to high static negotiated rates that did not allow to fill the hotel with business customers and on top of that prevented the hotel from properly materializing reservations from online channels. They also struggled with a low online visibility due to few reviews and a below-average ranking score. They were looking for a revenue management company to redefine their entire commercial and pricing structure and boost their online visibility and attractivity.
The collaboration with the experienced revenue managers of Revenue Team by Franco Grasso allowed to revise the negotiated rates of corporate customers and harmonize them with online channels, implement a dynamic pricing consistent with the demand generated by the city attractions, improve the online reputation score and boost the online visibility.