Absolute Hotel Services unifies guest acquisition, direct bookings and performance analytics with SiteMinder’s platform

Absolute Hotel Services is a hospitality management group with a portfolio spanning hotels, resorts and serviced residences across the Asia-Pacific region. Known for its commitment to operational discipline and consistent guest experiences, the group supports independent owners and branded properties alike with a full suite of management, sales and distribution services. We spoke with Sunicha Pujchatam, Revenue and Distribution Manager, and her team about online distribution, channel performance and direct booking strategy across the group’s properties.

How a City Hotel in Estonia Achieved +24% Revenue Growth with hotellab RMS

How Amphoras Blu Increased Revenue by 37% with Full Autopilot Revenue Management

As direct online bookings grow, hotels need pricing strategies that can react quickly to changing demand. Amphoras Blu, a 206-room resort in Sharm El Sheikh, wanted to increase its online revenue, improve pricing decisions, and reduce the manual work required to manage rates across multiple room types.

How The Glenmore Inn & Convention Centre Found Operational Stability with Stayntouch

Switching PMS twice in under two years, because the first replacement turned out to be just as broken as the system it replaced, is the kind of story most hoteliers hope never happens to them. That's what The Glenmore Inn & Convention Centre, a 169-room hotel and convention centre in Calgary, Alberta, went through before switching to Stayntouch, the property management system its staff use to book reservations, check guests in and out, assign rooms, and process payments.

How VIP Hospitality Group Unified 11 Independent Properties on a Single, Customizable PMS

When the on-premise PMS that VIP Hospitality Group had relied on for nearly 20 years pushed its properties toward a new cloud-based version, the transition didn't go as promised. The new platform ran on Amazon's servers but functioned as little more than a re-skinned version of the old on-premise product, and it came with persistent bugs and integrations that couldn't keep pace with the rest of the industry. Around the same time, changes on the credit card processing side made continuing with the same setup even harder. Regional Director Stephen Davis, who oversees revenue management, systems configuration, and PMS-to-OTA mapping across the portfolio, led the search for a replacement. VIP Hospitality Group evaluated roughly two dozen PMS providers and ran demos on most of them before choosing Stayntouch

How Auburn Hospitality Streamlined Procurement Across 15 Hotels

Auburn Hospitality manages 15 hotels across multiple brands and needed a more efficient way to manage purchasing. By implementing Inn-Flow Procurement, the team centralized ordering, reduced manual work, and significantly decreased the time required to complete purchasing across every property.

Sandos Hotels & Resorts: +20% Increase in Direct Bookings in Less Than a Year

Sandos Hotels & Resorts operates six all-inclusive hotels in Spain. Until October 2025, its digital presence in the Spanish market was overshadowed by the global Sandos Hotels & Resorts brand, which also includes properties in Mexico. Sandos.es did not exist as a standalone brand: it lacked a distinct identity, its booking engine was not tailored to the needs of the European—particularly the Spanish—market, and its website conversion rate was low. Direct bookings accounted for less than 5% of total reservations. In October 2025, Sandos partnered with Neobookings with a clear objective: to establish Sandos.es as a dedicated brand for the Spanish market, strengthen its direct booking strategy, and build long-term guest loyalty. One result stood out from day one: at no point did bookings decline during the transition. On the contrary, direct bookings have grown steadily and consistently since the new strategy was launched. Although Sandos has been working with Neobookings for less than a full season, the results already demonstrate the impact of a focused direct booking strategy.

Oceanfront Growth: Direct bookings powered by The Guestbook

The Atlantic Hotel & Spa, a luxury all-suite oceanfront property in Fort Lauderdale, partnered with The Guestbook in September 2024 to reduce OTA dependence and build a scalable direct booking channel. The Guestbook is a cash-back loyalty platform that rewards guests on direct bookings and connects properties to a broader network of high-intent travelers — The Atlantic layered in additional marketing activations including Black Friday campaigns and member-exclusive offers to amplify reach.

Beyond Game Day: How Scholar Hotels turned event-driven visitors into loyal, returning guests

Scholar Hotels, which operates The Penn Stater Hotel & Conference Center and The Nittany Lion Inn at Penn State, partnered with The Guestbook to turn high-volume event visitors into loyal, returning guests.

Landmar’s Direct Sales Grow +775% Since 2021 with Paraty Tech

Landmar Hotels partnered with Paraty Tech in 2021 to grow its direct channel in a destination dominated by tour operators. Four years later, direct sales have grown +775%, and the trend keeps accelerating.

Port Hoteles Increases Direct Booking Revenue by 58% with Paraty Tech

Port Hotels partnered with Paraty Tech to centralize its direct channel technology under a single provider. Between January and August 2025, direct booking revenue grew 58% year-over-year, while handled inbound calls tripled.

How a strategic partnership generated +49% official website revenue in just 3 months

Cruccùris Resort, a 49-room village hotel in Sardinia, partnered with Blastness to strengthen direct bookings and sharpen its commercial strategy. By integrating Blastness products - especially RMS and BMS - into an existing tech stack, the resort unlocked stronger disintermediation, sharper pricing strategies, and higher-performing campaigns from the very first quarter.

How Savoy Westend Hotel Transformed Operations and Doubled Direct Revenue with Exely

Savoy Westend Hotel faced a complex booking structure with over 80 rate plans that made online booking confusing and reduced direct reservations. After restructuring their system with Exely, the hotel simplified the booking journey and improved pricing flexibility. As a result, their website became the main source of bookings, outperforming OTAs.

How a Single-Owner Hotel Increased Revenue by 27% with hotellab RMS

Running a hotel without a dedicated revenue manager often means pricing decisions compete with dozens of other daily responsibilities. Bella Vista Hotel, a single-owner small property in Corfu, was looking for a way to automate pricing, reduce manual work, and improve revenue performance while maintaining its guest-focused approach.

How Raines Built Team Confidence with a More Intuitive PMS

Raines was dealing with a PMS that created ongoing challenges with OTA connectivity, rate shopping, and room-type pricing. The 60-property hotel owner-operator turned to its revenue management partner, Lighthouse, for a recommendation for their independent, boutique properties. They pointed Raines to Stayntouch.

How Canavida Increased Their Revenue by 25% With PriceLabs' Customizable Dynamic Pricing

Built from the ground up, Canavida's founders had to figure out pricing in an unfamiliar market — across high, low, and rainy seasons, holidays, and shifting waves of international and domestic travelers. Pricing by gut feel was not sustainable for a resort with 16 unique units, custom inventory, and no obvious comp set.