Multi-Channel CRM by Bookboost vs. NAVIS Marketing Suite:
Qual e o Ideal para Voce?

The Decision

Choosing between Bookboost's Multi-Channel CRM and NAVIS Marketing Suite hinges on your hotel’s specific needs for guest communication and marketing automation. Both platforms aim to boost revenue and guest engagement, but they approach these goals differently. Bookboost excels in personalized guest messaging across multiple channels, while NAVIS focuses on integrating marketing efforts with your PMS to generate high-value demand. Which platform aligns better with your operational priorities?

Your decision should consider how each tool fits into your existing tech ecosystem, your staff’s familiarity with marketing automation, and your regional presence. Let’s examine the key differences and strengths of each to help you choose the better fit.

Is Bookboost or NAVIS Better for Hotels?

Bookboost is a hotel-centric, multi-channel guest communication platform designed to streamline messaging through SMS, WhatsApp, and email, with a strong emphasis on personalization and automation. Its recent reviews highlight a 98.8/100 score, a five-star overall rating, and a 95% likelihood to recommend, making it the more trusted choice based on customer feedback.

NAVIS, by contrast, offers a broad marketing suite that integrates with PMS systems for demand generation and campaign tracking, with a focus on high-value demand and offline/online campaign analysis. Despite its longer market presence since 1987, it has only 7 reviews—none recent—and an overall rating of 4.36/5, which suggests less current confidence. Given this, Bookboost’s reviews and recent feedback offer a clearer picture of its efficacy today.

Bookboost vs NAVIS: Which Should Your Hotel Choose?

If your hotel needs a dedicated guest communication platform that simplifies multi-channel outreach and increases conversions through automation, Bookboost is the clear choice. It’s ideal if you want to personalize guest interactions at scale, improve operational efficiency, and leverage insights from a robust customer data platform.

If, however, your priority is an integrated marketing demand-generation tool that works closely with your PMS to maximize direct bookings and campaign ROI, NAVIS fits better. It’s suited for larger hotels or chains seeking to automate targeted marketing campaigns and analyze performance across all channels, especially if offline marketing is significant.

Is Bookboost or NAVIS Easier to Use?

Bookboost boasts a user-friendly interface rated 4.66/5, with reviews praising its intuitive visual guest journey builder and centralized communication inbox. Its onboarding process is rated 4.64/5, and users find it straightforward once they are familiar with the platform, although some mention a learning curve due to its extensive features.

NAVIS scores slightly lower in ease of use at 4.29/5, with reviews indicating that its complex, feature-rich system can feel overwhelming for smaller properties. Some users note that customizing views and hiding unnecessary features would help improve usability.

Edge: Bookboost.

Which Has Better Features: Bookboost or NAVIS?

Bookboost offers 15 features unique to its system, including email newsletters, campaign templates, geographic and market segmentation, GDPR/CCPA compliance, and automatic de-duplication. These enable detailed targeting, personalized messaging, and data hygiene.

NAVIS provides only 2 features not shared: custom segment messaging and surge alerts, focusing more narrowly on demand management and immediate alerts. Both share 11 core features, but Bookboost’s broader feature set supports more sophisticated guest communication.

Edge: Bookboost.

Which Has Better Customer Support: Bookboost or NAVIS?

Bookboost is highly rated for support, with a 4.76/5 score and reviews highlighting knowledgeable, responsive tech support and smooth onboarding. Clients appreciate ongoing assistance, with one noting, “Great tech support, the team is knowledgable and ready to help.”

NAVIS scores lower at 3.93/5, with reviews mentioning frustrations around generic ticketing and occasional ignored requests. While its support can be personable, some clients wish for quicker responses and more tailored assistance.

Edge: Bookboost.

Which Has More Integrations: Bookboost or NAVIS?

Bookboost integrates with 35 verified partners, including notable property management systems like Mews and Oracle Hospitality, and offers connections to several marketing tools. This extensive partner network allows your hotel to connect with various systems for richer guest data.

NAVIS has 17 verified integrations, including some key PMS providers like WebRezPro and RoomKey, but fewer overall. Shared integrations include Oracle Hospitality and Maestro PMS, but Bookboost’s broader selection may offer more flexibility.

Edge: Bookboost.

Which Do Hoteliers Rate Higher: Bookboost or NAVIS?

Bookboost receives a perfect 5/5 rating from 118 reviews, mostly recent, and a 95% likelihood to recommend, especially among boutique and branded hotels. Hotels praise its communication capabilities and automation; “The process was smooth,” says one reviewer.

NAVIS’s ratings are lower at 4.36/5 from just 7 reviews, with some praising its ROI but others citing complexity and support issues. Recent reviews are absent, making Bookboost’s current customer sentiment more reliable.

Edge: Bookboost.

How Much Do Bookboost and NAVIS Cost?

Bookboost charges a flat monthly fee of $600, with no free trial, freemium access, or additional implementation costs. Its straightforward pricing makes budgeting predictable.

NAVIS does not publicly disclose specific pricing, and its costs are likely variable based on property size and needs. The lack of transparent pricing suggests it may be more suited for larger properties with bigger budgets.

What Type of Hotel Should Use Bookboost?

• Hotels that want to automate multi-channel communication (SMS, WhatsApp, email) efficiently.
• Teams seeking to personalize guest journeys at scale.
• Properties aiming to increase direct bookings and loyalty through targeted messaging.
• Hotels with mobile or digital-first guest profiles.
• Hotels that value compliance with GDPR and CCPA for data privacy.

Not ideal if your hotel relies heavily on offline channels or prefers a simple, less feature-rich solution. Smaller properties seeking basic CRM might find Bookboost’s extensive features unnecessary.

What Type of Hotel Should Use NAVIS?

• Larger properties or chains that want a demand generation platform tightly integrated with PMS.
• Teams focused on offline and online campaign tracking, with a goal to maximize direct revenue.
• Hotels looking for a demand-driven marketing suite with campaign analytics.
• Properties with substantial marketing staff capable of managing complex automation workflows.
• Hotels that value detailed campaign performance tracking across channels.

Not ideal if your hotel prioritizes guest messaging over demand generation or prefers a simple, stand-alone CRM. Smaller hotels might find NAVIS’s complexity and cost less appealing.

The Bottom Line for Hotels

Bookboost and NAVIS serve different core functions within hotel marketing and communication. Bookboost specializes in personalized, multi-channel guest messaging, making it ideal for hotels that prioritize guest engagement and operational efficiency. NAVIS focuses on demand generation and campaign management, better suited for larger, marketing-driven properties.

Choose Bookboost if your hotel needs intuitive, comprehensive guest communication with recent positive reviews, a broad feature set, and high support ratings. Opt for NAVIS if your focus is on integrated marketing campaigns, demand generation, and detailed analytics, especially if your hotel already uses compatible PMS systems.

In summary, for most hoteliers seeking an actively supported, recent, and highly-rated guest communication platform, Bookboost is the recommended choice. Its recent reviews, high scores, and extensive features make it a clear leader for hotels of various sizes looking to enhance guest experiences and operational efficiency.