Why it matters:
Modern hotel companies are sitting on mounds of customer data that typically go unused. By connecting this data to a multi-channel CRM,
hotels gain the ability to create well defined customer journeys that automate manual workflows, deliver more personalized messaging and dramatically bolster engagement and revenue opportunities.
Bookboost's Multi-channel CRM enabled Ruby Hotel's to create a value add guest journey with personalized communications that reach guests across a variety of channels including email, SMS, Facebook and WhatsApp to deliver personalized pre, during and post stay communications.