Hotel East Group saves time, strengthens guest experience with SiteMinder’s platform

OPERATIONS

Hotel East Group was born from a desire to preserve the timeless elegance of Eastern design while delivering modern comfort that feels effortlessly personal. Drawing inspiration from Taiwan’s serene landscapes and the sophisticated tranquility of Japanese-style hot springs, the group’s facilities provide havens that invite each guest to stop, take a deep breath, and regain equilibrium. Invited to experience a philosophy that says hospitality should be both meaningful and mindful, guests can relax in comfortable lodgings, savouring delectable regional cuisine, or just take time to unwind in lush areas that bring calm amongst the bustling metropolis. One of the group’s standout properties, Hotel East Taipei, perfectly embodies this vision. Nestled in the lively Songshan District and only steps away from MRT Nanjing Sanmin Station, it offers travellers the best of both worlds. From the rooftop garden with sweeping city views to the O.L.O Café, where guests can enjoy fresh coffee and desserts, every corner is designed to delight the senses.

Why it matters: As Hotel East Group grew, the team encountered a problem that started to slow things down and reduce the quality of service. Keeping track of room availability, updating prices, and managing promotions on various online travel agencies (OTAs) alongside their own website was being done manually. This time-consuming method couldn’t handle the increasing number of bookings and customer requests over time.

The team’s dedication to maintaining exceptional guest service drove them to seek a smarter, more scalable solution which could simplify their work while providing them room to maximise success..

Top 3 Core Objectives: The goal behind their decision was to reduce complexity in daily operations and increase visibility across the group’s properties.

Eliminate manual distribution management: Reduce time-consuming individual updates across OTA.
Automate routine administrative tasks: Free staff from repetitive administrative tasks to focus on guests.
Smooth integration: Create a unified dashboard with existing PMS.

Innovators Mentioned

Hotel East Group

SiteMinder

Wang Wei-Chen

General Manager

Hotel East Group

"The team now spends more time interacting with guests, refining experiences, and reinforcing our brand identity."

Wang Wei-Chen

General Manager

👍 General Manager Wang Wei-Chen said that by embracing SiteMinder’s platform, Hotel East Group not only optimised its operations but also strengthened its promise of heartfelt, high-quality hospitality, creating more room for genuine connection with guests:

"The team now spends more time interacting with guests, refining experiences, and reinforcing our brand identity."

⚖️ The selection process: During their research process, Wang Wei-Chen evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

General Manager Wang Wei-Chen said, about their decision: "We no longer need to worry about manual syncs or nightly reconciliation."

📈 The results: Since implementation, Hotel East Group has seen remarkable improvements in both efficiency and performance.

Manual updates that used to take hours each week have been drastically reduced.
Pricing discrepancies are now rare.
Direct bookings have increased substantially.

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