How the Best Western Gold Rush Inn Moved Off Paper Credit Card Authorization Forms & Became PCI Compliant

REVENUE MANAGEMENT

How the Best Western Gold Rush Inn Moved Off Paper Credit Card Authorization Forms & Became PCI Compliant

The Best Western Gold Rush Inn recently rolled out Canary Technologies' Digital Authorizations solution to mitigate security issues around guest data, become PCI compliant and automate manual tasks that were time consuming and tedious for both staff and guests.

Why it matters: Before Canary, the Best Western Gold Rush Inn relied on binders full of paper to store sensitive guest credit card information and needed a more secure solution.

Paper and PDF credit card authorizations are not PCI compliant and open up both hoteliers and their guests to a lot of liability.

Top 3 Core Objectives: By deploying Digital Authorizations, the Gold Rush Inn wished to improve data security & streamline operations.

PCI Compliance: The Best Western Gold Rush Inn was out of PCI compliance while it relied on paper and PDF forms. They hoped Canary would solve this issue.
Boost Staff Efficiency: The General Manager of the Gold Rush Inn and her team wanted to improve staff efficiency. Using paper and PDF forms it could take up to an hour to get a payment authorized.
Improve Guest Experience: Prior to Canary, many guests would be on the road when they received an authorization form, which was very hard to fill out in a mobile format. By deploying Canary, the Gold Rush wished to solve this.

Innovators Mentioned

Best Western Gold Rush Inn

Canary Technologies

Danielle Pfeifer

General Manager

Best Western Gold Rush Inn

"We haven’t had any chargeback disputes with guests since deploying Canary at our property, which used to happen five or six times per year."

Danielle Pfeifer

General Manager

👍 General Manager Danielle Pfeifer said that No More Chargebacks:

"We haven’t had any chargeback disputes with guests since deploying Canary at our property, which used to happen five or six times per year."

⚖️ The selection process: During their research process, Danielle Pfeifer also researched Sertifi Inc, and ultimately decided Canary Technologies was the best fit for them.

General Manager Danielle Pfeifer said, about their decision: "The Best Western Gold Rush Inn chose Canary because the company is an Best Western Approved Supplier and has a long track record of helping hotels reduce chargebacks and fraud."

📈 The results: Canary's Digital Authorization tools streamlined credit card authorizations and reduced chargebacks and fraud at the Best Western Gold Rush Inn.

Canary brought the time to complete a credit card authorization down from a half an hour to mere minutes.
Canary has brought the Best Western Gold Rush Inn into full PCI compliance.
Guests at the Gold Rush Inn can now complete their authorization forms in a mobile-friendly format without the need for email attachments or fax.