Suites Success for Crystalbrook Collection

REVENUE MANAGEMENT

Suites Success for Crystalbrook Collection

Crystalbrook Collection is a portfolio of seven distinctive hotels and resorts in Australia. The company rolled out Duetto to all its properties in 2017 and has been running its revenue through Duetto GameChanger and ScoreBoard ever since, using the solutions to drive creative packaging and overall revenue strategy.

Why it matters: The Crystalbrook Collection embraced Open Pricing to enable the seven hotels to price competitively by yielding all segments, room types, and distribution channels independently and in real time.

Crystalbrook Collection uses Open Pricing to not only optimize rates during high-demand periods but to also drive buy-up into higher room categories on low-demand periods by decreasing discounts.

Top 3 Core Objectives: The hotel company was looking to increase revenue across all segments and adopt room-type pricing to optimize rates in line with market demand.

Increase rates: Crystalbrook Collection is using Open Pricing to optimize rates during high-demand periods.
Boost upsells: The company also uses Open Pricing to drive buy-up into higher room categories on low-demand periods by decreasing discounts.

Innovators Mentioned

Crystalbrook Collection

Duetto

Darryl Elliott

Director, Revenue Management

Crystalbrook Collection

"We have seen great results across all segments; however, the standout has been our suites across the hotels and resorts. We changed our strategy to look at demand forecast by segment and room type to maximize our revenue potential."

Darryl Elliott

Director, Revenue Management

👍 Director, Revenue Management Darryl Elliott said that Duetto helped Crystalbrook maximize its revenue potential across all segments.:

"We have seen great results across all segments; however, the standout has been our suites across the hotels and resorts. We changed our strategy to look at demand forecast by segment and room type to maximize our revenue potential."

⚖️ The selection process: During their research process, Darryl Elliott evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

Director, Revenue Management Darryl Elliott said, about their decision: "Open Pricing allows you to keep all distribution channels open, without sacrificing rate or length of stay by setting pricing rules by rate code, room type, and segment."

📈 The results: The results have been an increase in revenue across all segments, with particular success in selling suites.

All seven hotels have fully embraced Open Pricing
RevPAR and ADR have increased
New revenue strategy has also increased demand and improved occupancy