IDeaS and Comwell Hotels: Navigating Revenue Management Challenges with Data-Driven Solutions

REVENUE MANAGEMENT

Comwell Hotels, one of Denmark’s most established hospitality brands, turned to IDeaS G3 RMS and Optix to bring data-driven precision to its revenue management strategy. By replacing manual reporting with intelligent automation, Comwell gained deeper visibility, improved forecasting accuracy, and increased profitability across its portfolio. Today, Comwell’s revenue team operates with confidence—driven by insights, not instinct.

Why it matters: This case study illustrates how Comwell Hotels transformed reactive decision-making into proactive, data-led strategy—empowering teams to optimize rates, identify future trends, and strengthen cross-department collaboration.

IDeaS G3 RMS and Optix enable data-driven forecasting, dynamic pricing, and multi-property analytics. Comwell automated manual processes, optimized pricing by room type, and gained powerful forecasting visibility to respond to market shifts post-pandemic.

Top 3 Core Objectives: Comwell sought to modernize revenue management through automation and analytics, enabling better visibility into pricing performance, market trends, and portfolio-wide results.

Optimize Pricing Decisions: Understand the impact of price and demand changes to make more informed, data-backed pricing decisions.
Enhance Forecasting & Business: Use predictive insights to identify future trends and strengthen planning accuracy across all hotels.
Improve Efficiency & Collaboration: Replace manual spreadsheets with automated dashboards and foster trust across departments through clear, consistent data.

Innovators Mentioned

Comwell Hotels

IDeaS

Lars Wittendorff

Head of Revenue Management

Comwell Hotels

"IDeaS G3 RMS and Optix have transformed revenue management at Comwell Hotels by delivering smarter pricing, clearer insights, and greater operational efficiency. The tools have significantly reduced manual work by automating data analysis and reporting, freeing up time for strategic decisions."

Lars Wittendorff

Head of Revenue Management

👍 Head of Revenue Management Lars Wittendorff said that Before IDeaS, Comwell’s manual reporting limited analysis time, but automation transformed decision-making from reactive to strategic.:

"IDeaS G3 RMS and Optix have transformed revenue management at Comwell Hotels by delivering smarter pricing, clearer insights, and greater operational efficiency. The tools have significantly reduced manual work by automating data analysis and reporting, freeing up time for strategic decisions."

⚖️ The selection process: During their research process, Lars Wittendorff evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Head of Revenue Management Lars Wittendorff said, about their decision: "For us, it was important to work with a partner that truly specializes in revenue management. IDeaS provides the expertise, data quality, and training that give us confidence to succeed."

📈 The results: With IDeaS G3 RMS and Optix, Comwell Hotels improved pricing precision, achieved stronger forecasting accuracy, and empowered teams with real-time insights that drive smarter, faster revenue decisions.

Better equipped to make informed decisions about pricing
Ability to see future trends and optimize business planning and revenue
Improved profitability and market performance across the portfolio

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