Transforming Revenue Strategy at Pullman Phuket Arcadia Naithon Beach

REVENUE MANAGEMENT

Pullman Phuket Arcadia Naithon Beach, a luxury resort in Thailand, transformed its revenue management by implementing IDeaS G3 RMS. Manual processes were replaced with intelligent automation, empowering the team to focus on strategy. The result? A data-driven culture delivering measurable results and market leadership.

Why it matters: This case shows how a leading resort used automation and analytics to eliminate manual tasks, boost performance metrics, and gain market share—all while improving team efficiency and response time.

IDeaS G3 RMS automates pricing recommendations using demand forecasts and data analytics. Pullman Phuket replaced time-consuming manual processes with smart automation to improve pricing decisions, empower the commercial team, and capture greater market share.

Top 3 Core Objectives: The primary goal was to streamline revenue operations by eliminating manual tasks and enabling strategic pricing decisions backed by real-time data and automation.

Streamline Operations: Manual revenue management and group pricing processes were slowing down decision-making and impacting responsiveness.
Optimize Pricing Strategy: The team sought accurate, data-driven rate recommendations to respond more effectively to changing market demand.
Increase Market Share: By improving their Revenue Generation Index (RGI), the goal was not just growth—but outperforming competitors.

Innovators Mentioned

Pullman Phuket Arcadia Naithon Beach

IDeaS

Vikas Tomar

Cluster Director of Revenue and Distribution

Pullman Phuket Arcadia Naithon Beach

"G3 RMS empowers us to utilize our time to generate business, look ahead, and take positive actions to increase property performance."

Vikas Tomar

Cluster Director of Revenue and Distribution

👍 Cluster Director of Revenue and Distribution Vikas Tomar said that IDeaS G3 RMS freed the team from routine tasks, allowing them to focus on actions that directly impact revenue growth.:

"G3 RMS empowers us to utilize our time to generate business, look ahead, and take positive actions to increase property performance."

⚖️ The selection process: During their research process, Vikas Tomar evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Cluster Director of Revenue and Distribution Vikas Tomar said, about their decision: "G3 RMS makes it easy to understand your business with one click and gives you a full analysis and reasoning behind system recommendations."

📈 The results: With IDeaS G3 RMS, Pullman Phuket Arcadia achieved double-digit growth in RGI, ADR, and RevPAR, while empowering the commercial team to make faster, more strategic decisions supported by clear system insights.

10.3% increase in RGI
13.3% increase in ADR
10.5% increase in RevPAR

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