How Sotetsu Grand Fresa Taipei Ximen uses Lighthouse Pricing to save 162 hours a month and improve RevPAR

REVENUE MANAGEMENT

Sotetsu Grand Fresa Taipei Ximen, a 200-room hotel in Taipei, needed faster competitor rate checks and more reliable demand signals. Lighthouse Pricing helps its revenue manager make daily rate and parity decisions with current market data.

Why it matters: Manual competitor and online travel agency (OTA) rate checks took up to two workdays, leaving the team with information that could be outdated by the time it was used. Faster market visibility matters in Taipei, where holidays and events can change demand quickly.

Lighthouse Pricing brings competitor rates, channel parity and demand heat maps into a daily review so the hotel can identify peak dates and adjust rates sooner

Top 3 Core Objectives: The hotel wanted to cut manual pricing work, introduce a consistent daily pricing routine and protect rate parity while responding to changes in market demand.

Reduce manual research:: The hotel wanted to replace lengthy competitor and channel checks with current rate information available every day.
Anticipate demand changes: The hotel wanted to recognize holiday and event demand early enough to adjust prices before booking surges.
Maintain channel parity: The hotel wanted to monitor OTA pricing against its official website and enforce its direct-channel pricing policy.

Innovators Mentioned

Sotetsu Grand Fresa Taipei Ximen

Lighthouse

Jimmy Tang

Revenue Manager

Sotetsu Grand Fresa Taipei Ximen

"Before, I checked once a month for six months ahead – it took eight to twelve hours each time. Now, I check every day in ten minutes and can review special days anytime."

Jimmy Tang

Revenue Manager

👍 Revenue Manager Jimmy Tang said that Jimmy Tang explains how daily pricing checks became much quicker.:

"Before, I checked once a month for six months ahead – it took eight to twelve hours each time. Now, I check every day in ten minutes and can review special days anytime."

⚖️ The selection process: During their research process, Jimmy Tang evaluated Lighthouse's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Lighthouse was the best fit solution:

Revenue Manager Jimmy Tang said, about their decision: "Lighthouse is much easier to use, and the staff are very friendly. I can ask questions and get answers quickly – it helps me a lot."

📈 The results: The team moved from time-consuming manual checks to a ten-minute daily review and used Lighthouse Pricing data to guide proactive rates and parity decisions. The story reports higher revenue per available room (RevPAR), with year-over-year growth measured in the first two quarters.

Saved 162 hours per month on analysis and reduced rate checking to ten minutes per day
Reported a 10% monthly RevPAR increase since adopting Lighthouse, alongside 20–30% year-over-year RevPAR growth in Q1 and Q2.
Established a daily pricing process using demand heat maps, competitor availability and OTA parity checks to act earlier on peak dates