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REVENUE MANAGEMENT

7 DAYS TO MINUTES: HOW GENERATION HOSPITALITY FORECASTS FASTER WITH M3

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With nearly 430 rooms and a young leadership team, they set out to build financial strength and scalability from the start.
Why it matters: By choosing M3’s Accounting Core™ and Insight™, Generation established the right foundation to grow confidently and make data-driven decisions across their portfolio.

  • Generation moved forecasting cycles that once took a week to updates in minutes, giving leaders faster visibility and tighter operational control.

Top 3 Core Objectives: When launching operations, Generation was determined not to repeat past mistakes seen in other generic financial platforms. They needed:

  • A hospitality-specific financial platform: A guide to growing smarter decisions.

  • Simple adoption: To enable a young team that could learn and act quickly.

  • Structured forecasting: Tailored for smaller hotels lacking planning frameworks.

M3

M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.

4.5 320 REVIEWS

Innovators Mentioned

M3
Carter Frank
The hotelier hasn't yet verified the case study.

Chief Operating Officer

Generation Hospitality

"M3 has been a trusted partner of ours since 2018, when we started with M3 under In-Group Hospitality. As our company has evolved, M3 has provided the hospitality specific technology that allows us to stay on track and continue to grow our business."

Carter Frank

Chief Operating Officer

👍 Chief Operating Officer Carter Frank said that M3 focused on customer support and a dedicated onboarding process.:

  • "M3 has been a trusted partner of ours since 2018, when we started with M3 under In-Group Hospitality. As our company has evolved, M3 has provided the hospitality specific technology that allows us to stay on track and continue to grow our business."

⚖️ The selection process: During their research process, Carter Frank evaluated M3's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that M3 was the best fit solution:

  • Chief Operating Officer Carter Frank said, about their decision: "We moved updating forecasting cycles from weeks to minutes."

📈 The results: Streamlined financial reporting: Automated data feeds into Accounting Core™ and Insight™, reducing errors and delays.

  • Ease of use and clean interface

  • Deep industry expertise in its structure and support team

  • Integrated tools covering accounting, forecasting, and analytics

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