Case Study

Coromandel Shelly Beach sees record year with RoomPriceGenie

Ewa

RoomPriceGenie · Maio 15, 2025

Coromandel Shelly Beach TOP 10 Holiday Park, a family-owned beachfront park in New Zealand's Coromandel Peninsula, transformed its pricing approach with RoomPriceGenie. The result? A record financial year and more time to focus on what really matters: creating unforgettable guest experiences.

Why it matters: In a highly seasonal and competitive market, dynamic pricing helps holiday parks like Shelly Beach avoid underpricing, stay competitive, and capture missed revenue opportunities, without adding to the team’s workload.

Before RoomPriceGenie, Coromandel Shelly Beach relied on a manual 5-BAR rate system that struggled to keep pace with 14 accommodation types. Rates often stayed static during busy periods, leaving rooms unsold or underpriced. As the business grew, the co-owner realised that doing everything himself was holding the park back. Encouraged by the RoomPriceGenie New Zealand team, he trialled the system, and now calls it a game-changer. Today, RoomPriceGenie runs quietly in the background, adjusting rates four times a day and ensuring no revenue opportunities are missed.

Top 3 Core Objectives: Shelly Beach aimed to automate pricing, capture more demand, and free up time to focus on growth and guest experience.

Automate pricing: Previously, pricing updates required daily attention. RoomPriceGenie now handles all pricing adjustments automatically, integrating seamlessly with RMS Cloud.
Capture missed revenue: Dynamic pricing has allowed the park to sell rooms that used to sit empty due to static rates, helping the park stay competitive even during shoulder seasons.
Free up time: With RoomPriceGenie handling the heavy lifting, the team can now focus on improving guest experiences and business development, rather than spending hours tweaking rates.

"RoomPriceGenie isn’t just another subscription; it's like having a smart, reliable back-office team member who never takes a day off. We’d never go back to how we used to do pricing."

Aaron McFarlane

Co-owner

👍 Co-owner Aaron McFarlane said that they have more time, more revenue, and no stress:

"RoomPriceGenie isn’t just another subscription; it's like having a smart, reliable back-office team member who never takes a day off. We’d never go back to how we used to do pricing."

⚖️ The selection process: During their research process, Aaron McFarlane evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Co-owner Aaron McFarlane said, about their decision: "Matthew, Silvia and the team genuinely care for their customers, and I am glad we made the partnership with RoomPriceGenie for our business."

📈 The results: Coromandel Shelly Beach has seen a record financial year, achieving a 30% increase in turnover while eliminating manual pricing tasks.

Achieved a 30% increase in turnover during the first year using RoomPriceGenie.
Freed up valuable time by removing daily pricing tasks, saving hours of work every week.
Captured more bookings by ensuring rates reflect the market in real-time, even during peak and shoulder seasons.