Top 3 Core Objectives:
SiteMinder was the very first international platform to come to Thailand. They came with a long-time experience, enabling them to gain the trust and have a proven track record of success among Thai hoteliers.The system is extremely user-friendly, stable and simple-to-understand, as well as has a wide range of capabilities that fully suit the needs of varied tactics."
To improve a property's RevPAR, both the average room rate (ADR) and occupancy rate must also increase. The management team saw this as a challenge. Ms. Atchara stated that during the pandemic, "Kirimaya was able to increase Revenue per Available Room (RevPar) by more than 30% by executing Yield Management on the platform swiftly and accurately."
Flexible Channel Manager:
SiteMinder’s Channel Manager’s flexibility: "With the old system, when we wanted to sell promotions through only certain OTAs, or wanted to sell only 2 rooms per day, we just couldn’t. But with SiteMinder's Channel Manager, we can make changes at any moment, for example, enabling an offer only for two of the ten online channels that we’re connected to for any selected periods”
Advanced rate plans:
Another intriguing method of using the hotel room rate strategy based on demand and occupancy rate is "when updating the room rates, we can configure our pricing settings and link them. For example, if we have a Best Available Rate (BAR) of 1,000 baht, we may also have another room rate that can be linked together through what’s called the Link Rate Plan. When we change the BAR price, it will immediately link and update to another rate."