Location3 vs. Sojern Traveler Advertising:
¿Cuál es el adecuado para ti?

The Decision

Choosing between Location3 and Sojern Traveler Advertising hinges on what your hotel needs most from a digital marketing partner. Location3 offers a broad, enterprise-level approach with local activation, while Sojern specializes in targeted, data-driven travel marketing. Both aim to increase bookings, but their methods, scope, and user experiences differ significantly.

Location3 is rooted in traditional digital marketing services like SEO, local listings, and web analytics, catering to multi-location brands and franchise systems. Meanwhile, Sojern focuses solely on travel-specific advertising powered by AI, traveler intent data, and performance-based models. Which approach aligns best with your hotel’s goals?

Is Location3 or Sojern Better for Hotels?

Location3 provides a full-service digital marketing agency experience, combining strategies like PPC, SEO, local listings, and display advertising. It’s ideal for hotels that want a comprehensive, enterprise-level partner managing all their digital channels and local activation efforts.

Sojern, by contrast, offers a specialized platform built for travel marketers, emphasizing multichannel travel campaigns, traveler targeting, and direct booking growth. It’s best suited for hotels that prioritize efficient, performance-based advertising with a clear focus on driving direct demand.

If your hotel needs integrated local marketing efforts with a focus on SEO and analytics, Location3 is a strong candidate. If your goal is targeted, data-driven travel advertising that reduces risk and maximizes direct bookings, Sojern is the clearer choice.

Location3 vs Sojern: Which Should Your Hotel Choose?

If your hotel operates across multiple locations and needs a broad digital marketing partner, go with Location3. Its agency model and local activation expertise make it suitable for brands seeking consistency across markets with services like local listings management, SEO, and web analytics.

Choose Sojern if your hotel is looking to boost direct bookings through targeted travel advertising and AI-powered campaigns. Its platform is designed for travel marketers who want measurable results with a pay-for-performance model, reducing upfront costs and focusing on ROI.

For boutique hotels or brands with a heavy focus on local SEO and content, Location3’s holistic approach will serve well. For hotels aiming for aggressive traveler targeting and immediate demand, Sojern’s specialized platform offers more direct value.

Is Location3 or Sojern Easier to Use?

Location3’s platform and services are delivered through a full-service agency, making the experience less about platform navigation and more about strategic collaboration. Customer support is zero-rated, but their onboarding process is described as thorough, with ongoing support tailored to client needs.

Sojern’s interface scores a 4.83 out of 5, with many users praising its user-friendliness, quick onboarding, and straightforward campaign setup. With a customer support rating of 4.8 and a recent review highlighting their proactive assistance, Sojern’s platform is more accessible for hotel teams to implement and manage independently.

Edge: Sojern.

Which Has Better Features: Location3 or Sojern?

Location3 offers core digital marketing services—local listings, SEO, web analytics, PPC, and display media management. However, it does not provide specific travel-related features or integrations, focusing instead on traditional digital marketing channels.

Sojern delivers eight dedicated features, including meta-search marketing, metasearch connectivity, social media advertising, data analysis, reporting, and email marketing. Its platform is built explicitly for travel marketing, offering tools tailored for traveler targeting and campaign optimization.

Given their feature counts and specialization, Sojern’s suite provides more comprehensive travel-centric tools, giving it the edge for hotels focused on performance marketing and detailed analytics.

Edge: Sojern.

Which Has Better Customer Support: Location3 or Sojern?

Location3’s customer support ratings are not available, but their long-standing client relationships suggest a reliable service. However, reviews specific to their support experience are absent, making it harder to gauge.

Sojern’s support is highly praised, with a rating of 4.8 out of 5 and a recent NPS score of 9.56. Clients frequently mention their responsiveness, proactive guidance, and personalized assistance, which many see as critical for maximizing campaign success.

Based on recent reviews and ratings, Sojern’s support is more highly regarded, making it the preferable choice for hotels needing dedicated, responsive help.

Edge: Sojern.

Which Has More Integrations: Location3 or Sojern?

Location3 does not list verified third-party integrations, indicating a limited or absent integration landscape. This can hinder seamless data flow and automation for hotels relying on other systems.

Sojern boasts 33 verified integrations, including Profitroom, Mirai, HOTELTIME, and other hotel management platforms. These connections allow for more efficient data sharing, campaign management, and reconciliation processes.

For hotels seeking a marketing platform that integrates smoothly into their existing tech stack, Sojern’s extensive partner network offers a clear advantage.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Location3 or Sojern?

Since Location3 has no recent reviews or scores, and its review count is zero, it cannot be rated by hoteliers at this time. Conversely, Sojern has 150 reviews in the last six months, with a remarkable 95% likelihood to recommend and a perfect 5/5 overall rating.

Travel marketers and hoteliers across segments—especially independent, branded, and resort hotels—highly rate Sojern for its ease of use, results, and support. Its recent review activity confirms strong satisfaction and trust in its platform.

Given the recent, high-volume positive feedback, Sojern is clearly rated higher by hoteliers.

Edge: Sojern.

How Much Do Location3 and Sojern Cost?

Location3 does not publish pricing publicly, typical for full-service agencies that tailor their contracts. Expect pricing to depend heavily on scope, services, and client needs, often involving custom quotes.

Sojern charges a base price of $1,100 per month, with no mention of additional fees. Its pay-on-the-stay model means that costs are aligned with bookings, making it more predictable and performance-driven for hotels.

For hotels prioritizing transparent, predictable costs, Sojern offers clear pricing, while Location3’s custom quotes warrant direct negotiation.

What Type of Hotel Should Use Location3?

• Hotels that operate across multiple locations or franchises and need unified digital marketing strategies.
• Teams seeking a full-service agency to manage SEO, paid search, local listings, and display ads.
• Hotels with in-house teams that want strategic guidance and execution support.
• Brands focusing on local market activation, especially in competitive urban areas.
• Hotels that prefer a traditional agency relationship over platform-driven solutions.

Not ideal if your hotel only needs travel-specific advertising or prefers a self-service platform.

What Type of Hotel Should Use Sojern?

• Hotels that rely heavily on direct bookings, especially in the luxury, resort, or branded segments.
• Teams wanting to reduce risk with a performance-based, pay-for-results model.
• Hotels seeking granular traveler targeting with AI and intent data.
• Brands looking for multichannel marketing across social, display, and metasearch.
• Hotels with a global or regional presence in markets covered by Sojern’s extensive network.

Not ideal if your hotel operates solely in local or niche markets without a focus on travel advertising or if you prefer a full-service agency approach.

The Bottom Line for Hotels

Location3 offers a broad digital marketing service suite, ideal for multi-location brands and those seeking local activation. Its enterprise experience suits hotels that want a full-service partner handling everything from SEO to display advertising, focusing on local market presence.

Sojern excels in targeted, travel-specific advertising, leveraging AI and traveler data for precise demand generation. Its pay-for-performance model and extensive integrations make it well-suited for hotels aiming to boost direct bookings without upfront risk.

If your hotel needs a comprehensive, multi-channel digital marketing partner, Location3 can deliver strategic support tailored to local markets. However, if your focus is on generating immediate, measurable demand through travel-focused campaigns, Sojern’s platform provides a more targeted, results-oriented solution.

In conclusion, for hotels seeking proven recent reviews, high satisfaction, and extensive travel marketing capabilities, Sojern is the definitive choice. Its dedicated travel platform and high user ratings make it the stronger option for most modern hoteliers aiming to grow direct demand efficiently.