Why it matters:
In this case study, we will share the story of how the use of Atomize has helped Yasuragi adopt new and improved ways of handling their price optimization and increase their RGI, hence their market share by 47,3% during the pandemic.
The big difference prior to how Yasuragi used to handle their pricing, is that with the use of Atomize RMS, Yasuragi has the advantage of being one step ahead of their competitors.
Prior to Atomize, Charlotte Thulin, the RM at Yasuragi would manually adjust rates upwards on days when they experienced a high demand through a rising number of reservations – but the manual approach meant they were acting “too late” and missed revenue opportunities.
With the use of Atomize, the system picks up the booking intentions and indications of high demand before the reservations happen – and results in more bookings at higher rates.
Atomize sets prices 365 days into the future and adjusts prices dynamically, per room type. Atomize also ensures the optimal combination of room prices across all room types in order to maximize Yasuragi’s total room revenue.
By implementing Atomize in the operation, Yasuragi has created a much more efficient and streamlined operation.
With the use of Atomize, Yasuragi has had the best conditions to capitalize on the market demand. Without Atomize, Charlotte doesn’t believe they would have been able to improve their RevPAR and ADR as they have managed to do.