Amadeus – Digital Media vs. Fat Media:
Qual è Quello Giusto per Te?

The Decision

You're choosing between Amadeus – Digital Media and Fat Media for your hotel’s digital marketing needs. Both aim to boost your online visibility and direct bookings, but their approaches and strengths differ significantly. Amadeus offers a data-driven, integrated platform with extensive features and a proven track record, while Fat Media specializes in website design and customized marketing campaigns. Which aligns better with your strategic goals?

Is Amadeus – Digital Media or Fat Media Better for Hotels?

Amadeus is a comprehensive digital marketing platform that combines omni-channel strategies, SEO, PPC, data analytics, and metasearch integrations to target high-intent travelers. Fat Media, in contrast, is a website design and digital marketing agency focusing on creating visually appealing websites and tailored marketing campaigns. While Amadeus’s platform is built for scalability and automation, Fat Media emphasizes bespoke design and campaign execution.

Both serve to increase your direct bookings, but Amadeus's platform offers a broader array of built-in features, whereas Fat Media’s strength lies in custom website development and strategic digital marketing. Do you prioritize an all-in-one platform or a tailored website and campaign approach?

Amadeus – Digital Media vs Fat Media: Which Should Your Hotel Choose?

If your hotel needs a scalable, feature-rich digital marketing solution with extensive integrations, go with Amadeus. Its proven data analysis, automation, and broad partner network make it ideal for mid-sized to large hotels aiming for sophisticated marketing campaigns.

If your hotel requires a high-end website redesign paired with targeted, tactical marketing campaigns—especially if visual appeal and bespoke strategy matter more—Fat Media is a better fit. It's suited for hotels looking for a creative partner to enhance user engagement and build a unique digital presence.

Hotels with complex digital marketing needs should lean toward Amadeus, while boutique or design-focused hotels may prefer Fat Media’s personalized approach.

Is Amadeus – Digital Media or Fat Media Easier to Use?

Amadeus’s platform boasts a user rating of 4.44/5 for ease of use, with reviewers citing its intuitive interface and straightforward campaign management. The onboarding process is rated 4.35/5, and users highlight the proactive support team, especially in global and regional contexts. Some reviews mention process timing could improve, but overall, users find Amadeus’s platform accessible.

Fat Media's interface and usability details are not available, but as a design agency, their focus is on delivering visually compelling websites and tailored campaigns, which may involve a more hands-on, collaborative process. Given the lack of specific usability ratings, the edge goes to Amadeus.

Edge: Amadeus.

Which Has Better Features: Amadeus or Fat Media?

Amadeus offers 17 unique features, including SEO, PPC, data analysis, social media advertising, reputation management, marketing automation, and web development. These features are built into its platform, providing a unified solution for digital marketing and online visibility.

Fat Media does not list specific features but provides services like website design, SEO, content marketing, and PPC as part of its offerings. However, these are not part of an integrated product but delivered through bespoke services.

Given the depth and number of features, Amadeus’s advantage in feature breadth is clear.

Edge: Amadeus.

Which Has Better Customer Support: Amadeus or Fat Media?

Amadeus receives a support rating of 4.33/5, with reviews praising its proactive, knowledgeable team and regional support. Review quotes emphasize the responsiveness and expertise of their support staff, particularly from regional representatives. Some complaints about follow-up delays exist but are outweighed by positive experiences.

Fat Media's customer support ratings are unavailable, and reviews are scarce. As a service provider, their support quality remains unverified.

Edge: Amadeus.

Which Has More Integrations: Amadeus or Fat Media?

Amadeus boasts 104 verified partners, including major software providers like Priority Software, Orange Hotel Marketing, Profitroom, and RevControl. These integrations facilitate seamless data sharing, campaign management, and operational efficiency.

Fat Media has no verified partner integrations listed, indicating a potentially limited or non-standardized integration ecosystem. Their offerings focus more on bespoke solutions rather than pre-built integrations.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Fat Media?

Amadeus’s reviews are recent and plentiful, with 26 total reviews, including one in the last six months, and an overall rating of 4.41/5. Hoteliers in segments like resorts and city center hotels rate it at 4.43/5, reflecting strong satisfaction, especially from larger hotels with complex needs.

Fat Media has no available review data, making it impossible to gauge user satisfaction. Without recent reviews, confidence in their customer experience is limited.

Edge: Amadeus.

How Much Do Amadeus and Fat Media Cost?

Pricing details for both are not publicly available, as Amadeus typically customizes quotes based on hotel size and needs, and Fat Media operates on project or retainer basis.

In absence of concrete figures, expect that Amadeus’s platform may involve ongoing investment, while Fat Media’s costs are likely tied to specific website projects and campaigns.

What Type of Hotel Should Use Amadeus – Digital Media?

• Hotels that want a scalable, feature-rich digital marketing platform with automation.
• Teams seeking to improve online visibility with integrated SEO, PPC, and analytics.
• Hotels aiming for data-driven campaigns targeting high-intent travelers.
• Properties looking to maximize direct bookings and reduce reliance on OTAs.
• Hotels with sufficient marketing budgets to leverage a comprehensive platform.

Not ideal if you prefer a simple, standalone website or have a small, boutique operation not requiring extensive digital marketing features.

What Type of Hotel Should Use Fat Media?

• Hotels that need a visually stunning, custom website tailored to their brand.
• Teams wanting a strategic partner for digital campaigns with a focus on design.
• Hotels aiming for a highly personalized digital presence.
• Small to mid-sized properties seeking to boost engagement with unique content.
• Hotels that value bespoke solutions over a platform-based approach.

Not ideal if you require an all-in-one marketing platform or have complex automation needs.

Amadeus vs Fat Media: The Bottom Line for Hotels

Amadeus is a broad digital marketing solution built for hotels seeking automation, extensive features, and data insights. Its platform is well-suited for properties that want to scale their online presence and rely on integrated tools.

Fat Media excels in delivering attractive, tailored websites and targeted campaigns, making it the right choice for hotels prioritizing visual identity and bespoke marketing strategies.

Choose Amadeus if you want a comprehensive, integrated solution with proven results. Opt for Fat Media if your focus is on design-driven digital experiences and customized campaigns.

For hotels with complex marketing needs and a desire for measurable, automated results, Amadeus offers more value. If your hotel is more about aesthetic appeal and personalized strategy, Fat Media can deliver a compelling digital presence.

In summary: If you want a proven, scalable digital marketing platform backed by recent reviews and extensive features, Amadeus is your best option. If your priority is custom website design and tailored campaigns, consider Fat Media.