Roiback | Hotel Digital Marketing Agency vs. Screen Pilot:
Qual è Quello Giusto per Te?

The Decision

Choosing between Roiback and Screen Pilot boils down to the core needs of your hotel’s digital marketing. Roiback, a dedicated hotel-focused performance marketing agency, offers a comprehensive approach rooted in over a decade of experience. Screen Pilot, an integrated digital agency, blends creative strategies with data-driven insights across multiple marketing channels. Both aim to boost your direct bookings, but their methods and strengths differ significantly.

Roiback provides a specialized, hotel-centric service with a broad regional footprint and a focus on performance marketing. Screen Pilot, meanwhile, combines marketing expertise with a wider array of digital services, emphasizing innovation and customer experience. Which approach aligns better with your hotel’s growth strategy?

Is Roiback or Screen Pilot Better for Hotels?

Roiback and Screen Pilot aim to enhance your hotel’s visibility and revenue, but their focus and depth of experience diverge. Roiback excels in performance marketing, with a strong emphasis on Google advertising and direct booking strategies, supported by its extensive regional presence and hotel-specific features. Conversely, Screen Pilot offers a holistic suite of digital marketing services, including social media, influencer marketing, and website optimization, with a reputation for creative campaign management.

Roiback's platform is more targeted at performance metrics, making it ideal if your hotel prioritizes measurable ROI and direct booking growth. Screen Pilot’s strength lies in its integrated approach, ideal if you value branding, customer engagement, and a broad digital footprint. Are you looking for a specialized performance engine or a full-service digital partner?

Roiback vs Screen Pilot: Which Should Your Hotel Choose?

If your hotel needs a dedicated, hotel-only marketing partner that emphasizes direct booking and performance metrics, Roiback is the clear choice. With only 6 reviews but a recent, high-scoring rating (4.91/5), Roiback’s clients praise its ease of use, detailed analytics, and responsive support. Its ROI-focused approach suits hotels with a strong emphasis on measurable results and digital sales.

If your hotel requires a broader digital marketing agency capable of managing social media, influencer campaigns, website development, and creative content, Screen Pilot is your best bet. With 44 reviews and a high rating of 4.91/5, it is favored for its industry expertise, personalized service, and innovative strategies. Its extensive features and proven track record with diverse hotel segments make it ideal for hotels seeking a full-service digital partner.

Is Roiback or Screen Pilot Easier to Use?

Roiback’s platform has an impressive ease of use rating of 4.83/5, supported by detailed analytics and a straightforward interface. Clients appreciate its user-friendly booking engine and tailored campaign tools, making onboarding and daily management less burdensome. Support teams respond quickly, and clients note that Roiback feels like an extension of their marketing department.

Screen Pilot also scores highly on ease of use at 4.8/5, praised for its personalized approach and clear communication. Clients find their dashboards and reporting tools intuitive, despite some initial setup challenges. The agency’s proactive guidance ensures staff quickly adapt to the platform.

Edge: Roiback.

Which Has Better Features: Roiback or Screen Pilot?

Roiback offers a core set of 18 shared features but does not provide additional standalone features beyond its performance marketing focus. Its strengths lie in booking engine management, PPC, and SEO tailored specifically for hotels. Screen Pilot, on the other hand, offers 10 unique features, including social media management, influencer marketing, reputation management, and WordPress development—covering a broader spectrum of digital marketing activities.

Screen Pilot’s feature set supports comprehensive brand building and customer engagement, while Roiback’s features are concentrated on direct booking performance. For hotels seeking a multifaceted digital approach, Screen Pilot has the edge.

Edge: Screen Pilot.

Which Has Better Customer Support: Roiback or Screen Pilot?

Both products are highly rated for customer support, with Roiback at 4.83/5 and Screen Pilot slightly higher at 4.93/5. Roiback’s clients highlight quick response times and effective problem-solving, often describing their support team as an extension of their own staff. Reviewers mention that Roiback’s analytic reports and campaign management assistance are instrumental in decision-making.

Screen Pilot is praised for its personal, attentive service, with clients appreciating the ongoing communication and proactive advice. They often describe the team as deeply knowledgeable and committed, making complex digital strategies easier to understand.

Edge: Screen Pilot.

Which Has More Integrations: Roiback or Screen Pilot?

Roiback’s platform boasts 27 verified integrations, including major partners like GuestCentric, Sojern, and YieldPlanet, enabling extensive connectivity with booking engines, advertising platforms, and analytics tools. Its wide partner network supports hotel-specific, performance-driven strategies.

Screen Pilot’s integration count is limited to 3 verified partners, including Revinate and HMA. While its integrations are fewer, they primarily serve social media and reputation management functions. If extensive connectivity and automation are priorities, Roiback has the advantage.

Edge: Roiback.

Which Do Hoteliers Rate Higher: Roiback or Screen Pilot?

Screen Pilot dominates in recent reviews, with an overall rating of 4.91/5 based on 44 reviews, and a higher NPS score of 9.66/10. Hoteliers across segments, especially resorts and independent properties, praise their deep industry knowledge, innovative strategies, and personalized service. Recent reviews emphasize their responsiveness and measurable results.

Roiback, with only 6 reviews and a score of 0/5, lacks recent feedback, making its rating less reliable. Clients who do review consistently highlight its ease of use and effectiveness but note the limited feedback volume.

Edge: Screen Pilot.

How Much Do Roiback and Screen Pilot Cost?

Pricing details for Roiback are not publicly available, indicating a tailored approach likely based on hotel size and needs. Typically, its packages are performance-based with no freemium or flat-rate options.

Screen Pilot does not list explicit pricing but also appears to customize offerings without standard plans or trial options. Both prioritize value through ROI, but without transparent pricing, your hotel should request quotes based on your specific requirements.

What Type of Hotel Should Use Roiback?

• Hotels prioritizing direct booking growth through performance marketing.
• Properties with a strong focus on measurable ROI and digital advertising.
• Hotels seeking a specialized, hotel-only marketing partner.
• Chains or independent hotels with a digital marketing team needing an extension.

Not ideal if your hotel requires broad digital marketing services like social media management or creative campaigns. Smaller hotels with limited budgets or those looking for a full-service agency might find Roiback’s offerings too concentrated.

What Type of Hotel Should Use Screen Pilot?

• Hotels that want a comprehensive digital marketing partner.
• Properties needing integrated solutions including social media, reputation, and content.
• Hotels seeking innovative, data-driven campaigns with a focus on customer engagement.
• Resorts, boutique, and independent hotels across segments.

Not ideal if your hotel prefers performance marketing only or has a limited budget for broader digital initiatives. Hotels that require a simple, straightforward platform without extensive creative services may find Screen Pilot’s offerings too broad.

The Bottom Line for Hotels

Roiback is a specialized hotel marketing engine built for direct booking growth. Its focus on performance advertising and extensive integrations make it ideal for hotels aiming to maximize online revenue with measurable results. Its ease of use and dedicated support are key benefits, particularly if your priorities are ROI and digital sales efficiency.

Screen Pilot offers a broader, more creative approach combining digital marketing, social media, reputation management, and website development. If your hotel seeks a full-service agency that can craft digital experiences, boost engagement, and deliver innovative campaigns, Screen Pilot is the better choice.

Ultimately, choose Roiback if your hotel’s goal is performance-driven, ROI-focused digital marketing. Opt for Screen Pilot if you want a versatile, creative partner capable of managing your entire digital presence and customer journey. Both provide strong support, but your hotel’s specific needs determine the best fit.