How Le Canton Hotel increased Direct Bookings by 40% with a Chatbot

MARKETING

Hotel Le Canton needed to come up with an innovative strategy to increase direct sales. They had trouble handling multiple demands on different channels, especially on mobile phones, which was negatively impacting their results on direct sales.

Why it matters: With Asksuite, Hotel Le Canton improved their direct channel distribution. The all-in-one screen solution made it easier to manage the different service demands while boosting their results and upgrading the travelers’ experience with the AI virtual assistant.

With the right combination of digital strategies, the resort increased direct booking from 30% to 70%, obtaining a return of 32 times what they invested in Asksuite’s solution.

Top 3 Core Objectives: Respond to the high volume of service demands with quick responses, 24-hour service, and increased direct sales

Distribution Management: After conducting some research, they realized they needed to diversify direct booking channels to maximize their sales on platforms such as Instagram, Google Messages, Facebook, WhatsApp, and website
Service Management: With a diverse channel distribution, their demand would become even higher. That’s why it was also important to combine human agents with a 24/7 Virtual Assistant for quick responses to convert more s
Digital Strategy: It was crucial to offer excellent mobile customer service to be able to grow the number of direct bookings.

Innovators Mentioned

Le Canton Hotel

Asksuite

Marcos Mota

Executive Manager os Sales and Marketing

Le Canton Hotel

"We started our relationship with Asksuite at the end of 2017, and, since then, we have had a 32x ROI! “Daniel”, our Virtual Assistant, has already handled 372,755 chats, of which 22,741 resulted in bookings! Also, travelers are now asking for quotations 50 days prior to the check-in date, on average, which was a big challenge for Le Canton."

Marcos Mota

Executive Manager os Sales and Marketing

👍 Executive Manager os Sales and Marketing Marcos Mota said that With Asksuite, big numbers could be reached:

"We started our relationship with Asksuite at the end of 2017, and, since then, we have had a 32x ROI! “Daniel”, our Virtual Assistant, has already handled 372,755 chats, of which 22,741 resulted in bookings! Also, travelers are now asking for quotations 50 days prior to the check-in date, on average, which was a big challenge for Le Canton."

⚖️ The selection process: During their research process, Marcos Mota evaluated Asksuite's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Asksuite was the best fit solution:

Executive Manager os Sales and Marketing Marcos Mota said, about their decision: "We started our relationship with Asksuite at the end of 2017, and, since then, we have had a 32x ROI!"

📈 The results: With hard work, the Hotel Le Canton not only reached their target of increasing direct sales, but also reached a high ROI number with Asksuite.

Le Canton increased their direct sales from 30% to 70%
Due to the increase of direct bookings via Asksuit’s Virtual Assistant, Le Canton reached a 32:1 ROI
In the first 45 days, 49 bookings were made by the Asksuite Virtual Assistant via chat and Facebook Messenger with no human interaction needed.