Case Study

ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

Michelle

The Guestbook · Agosto 22, 2024

Partnering with The Guestbook's Cash Back Rewards loyalty program was a savvy move for ARCOTEL Hotels.

Why it matters: Loyalty programs can be powerful tools for retaining customers and incentivizing repeat business.

The cash back element adds an extra layer of value for guests, enhancing their overall experience and encouraging them to choose ARCOTEL Hotels again in the future.

Top 3 Core Objectives: Expanding the reach of the Cash Back Rewards program to include more hotels worldwide further benefits both ARCOTEL Hotels and The Guestbook.

16.14% Repeat Stays: Demonstrates a strong level of guest loyalty.
453% Cross Network: The fact that the program fees are covered by 453% through the bottom line is a clear indicator of the program's effectiveness in driving revenue for ARCOTE
€1.51M+ in Room Revenue: Achieving over €1.51M+ in room revenue from Guestbook-related reservations and booking 9,251 room nights within a year is a significant accomplishment

"Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels. It's not just a loyalty program; it has become an indispensable component of our e-commerce strategy. Through this collaboration, we've not only significantly boosted our direct bookings but have also seen a substantial increase in our average daily rate."

Jovan Savic

Head of eCommerce & Online Marketing

👍 Head of eCommerce & Online Marketing Jovan Savic said that Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels:

"Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels. It's not just a loyalty program; it has become an indispensable component of our e-commerce strategy. Through this collaboration, we've not only significantly boosted our direct bookings but have also seen a substantial increase in our average daily rate."

⚖️ The selection process: During their research process, Jovan Savic evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Head of eCommerce & Online Marketing Jovan Savic said, about their decision: "The Guestbook has truly become a cornerstone of our success in direct bookings."

📈 The results: This financial performance, especially when compared to commission-based third-party platforms, underscores the substantial return on investment that the partnership with The Guestbook provides.