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INFORME

Content Management: The Achilles Heel for Hotels in 2022

Creado en colaboración con

RateGain
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Resumen

Digital, Mobile Adoption, Social media and Global Warming – have driven a drastic shift in the way guests look at discovering hotels during the planning stage. Hyper personalization, unique experiences, driven by social media as well as actively trying to reduce their carbon footprint is seeing travelers alter their preferences in a very short period of time.

Lo que aprenderás

  • The Ever-Changing World of Attributes
  • How Frequently Do Demand Partners Change Attributes?
  • Changes in Customer Requirements
  • Changes in Content Score Criteria
  • Making it through the Filter
  • Content Quality Impact
  • Reputational Impact

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