BookingWhizz CRM and Loyalty vs. Digital Marketing (rezStream):
Lequel vous convient le mieux ?

The Decision

Choosing between BookingWhizz CRM and Loyalty by BookingWhizz and Digital Marketing (rezStream) by rezStream hinges on your hotel’s specific needs. Both platforms aim to improve guest engagement and revenue through email marketing and CRM functions, but they diverge significantly in features, user experience, and market focus. BookingWhizz offers extensive CRM capabilities and automation, while rezStream emphasizes personalized email content and guest relationship nurturing. Which aligns better with your hotel’s priorities?

Is BookingWhizz CRM and Loyalty or rezStream Better for Hotels?

BookingWhizz scores a high 18.27 on the HotelTechReport (HTR) scale, driven by its comprehensive suite of 28 exclusive features and a large, recent review base of 29 hotels, mainly in the luxury and branded hotel segments. In contrast, rezStream has a modest score of 0, with only 5 reviews, primarily from vacation rentals and boutique hotels, and fewer recent reviews. BookingWhizz’s robust set of tools—including advanced segmentation, automation, and a central data warehouse—makes it better suited for properties seeking a detailed, integrated guest management system.

rezStream, with its focus on email marketing and guest relationship nurturing, appeals mainly to smaller, service-oriented properties. However, its limited feature set and smaller review count mean less confidence in its long-term reliability or depth of functionality. Are you looking for a highly customizable, feature-rich CRM or a straightforward email marketing tool? The choice hinges on your property type and technical needs.

BookingWhizz vs rezStream: Which Should Your Hotel Choose?

If your hotel needs a complete guest data management system with advanced segmentation, automation, and integrations, go with BookingWhizz. It’s better suited for larger, branded, or luxury hotels that want to leverage detailed guest profiles, loyalty programs, and multi-channel communication.

If your focus is primarily on sending personalized email campaigns and nurturing guest relationships without extensive CRM features, rezStream might suffice. It’s more suited to small hotels or vacation rental properties that want a simple, dedicated email marketing solution with easy collaboration with digital marketing experts.

In summary, for hotels aiming to scale guest engagement with a full-featured CRM, BookingWhizz provides a more comprehensive, review-backed solution. Conversely, if your priority is crafting engaging email campaigns in a straightforward manner, rezStream will meet your needs.

Is BookingWhizz or rezStream Easier to Use?

BookingWhizz’s interface scores a 4.97/5, supported by its intuitive design and a solid onboarding rating of 4.79/5. Users describe it as “very easy to understand and use,” with support teams resolving queries efficiently. However, some reviews suggest the interface could benefit from a mobile app and more streamlined reporting.

rezStream, rated at 4.8/5 for ease of use and with a perfect onboarding score of 5/5, is praised for its straightforward setup and user-friendly email marketing tools. Users highlight its simplicity, but note that its narrower focus limits the learning curve and overall system complexity.

Edge: BookingWhizz.

Which Has Better Features: BookingWhizz or rezStream?

BookingWhizz offers 28 exclusive features such as A/B testing, event-based automations, GDPR and CCPA compliance, guest profiles, and a centralized data warehouse—features that are absent in rezStream’s offering. Its capabilities include a WYSIWYG template editor, segmentation options, loyalty segmentation, and an open API, making it highly customizable for complex hotel operations.

rezStream, lacking these advanced features, centers on content creation and targeted email campaigns, focusing on building guest relationships rather than detailed data management or automation. It’s more limited in scope but easier to deploy for basic email marketing.

Edge: BookingWhizz.

Which Has Better Customer Support: BookingWhizz or rezStream?

BookingWhizz’s support ratings stand at 4.93/5, with reviewers citing its “very efficient” team and quick resolution of queries. However, some users desire a dedicated mobile app to improve on-the-go management, which the platform currently lacks.

rezStream outperforms slightly with a perfect 5/5 support rating. Reviewers commend their “sense of urgency” and “excellent follow-up,” emphasizing the responsiveness and ongoing communication. Both platforms score highly, but rezStream’s support is more recent and highly rated.

Edge: rezStream.

Which Has More Integrations: BookingWhizz or rezStream?

rezStream boasts six verified integrations, including Cloudbeds, Stash Rewards, and Akia, providing broader options for connecting with PMS, POS, and marketing tools. BookingWhizz, with only two verified partners (Simplotel and BookingWhizz), offers limited native integrations but provides an open API for custom connections.

For hotels with existing extensive systems, rezStream’s larger integration network offers more flexibility. BookingWhizz’s strength lies in its proprietary features rather than third-party connections.

Edge: rezStream.

Which Do Hoteliers Rate Higher: BookingWhizz or rezStream?

BookingWhizz has a broader review base with 29 recent reviews, mostly from luxury and branded hotels, which rate it highly for features and support despite some calls for UI improvements. Its high NPS score of 9.62/10 indicates strong customer satisfaction.

rezStream’s 5 reviews, mainly from vacation rentals and boutique hotels, show high satisfaction but lack recent data for a broader market perspective. Consequently, BookingWhizz’s larger, more recent review base makes it the more trusted choice.

Edge: BookingWhizz.

How Much Do BookingWhizz and rezStream Cost?

BookingWhizz charges a $400 monthly flat fee with no implementation fee or freemium option. Pricing details for rezStream are unavailable, implying a more customized or potentially variable cost structure, typical for smaller or less complex email marketing solutions.

The transparent pricing of BookingWhizz makes it easier for hotels to evaluate ROI upfront, especially with its extensive feature set.

What Type of Hotel Should Use BookingWhizz?

• Hotels that want a centralized guest management platform with detailed segmentation, automation, and loyalty features.
• Teams that seek to automate guest communications across multiple channels, including WhatsApp and email.
• Properties aiming to increase upselling and ancillary revenue through targeted campaigns.
• Hotels with existing tech stacks that need flexible integrations via open API.
• Larger, branded, or luxury hotels prioritizing data-driven guest insights.

Not ideal if your hotel primarily needs basic email campaigns or has limited tech resources.

What Type of Hotel Should Use rezStream?

• Small hotels, inns, or vacation rentals looking for a simple, effective email marketing platform.
• Properties that want to develop guest relationships through content and personalized communication.
• Hotels interested in collaborating with digital marketing experts for campaign management.
• Properties with limited existing integrations and a focus on direct guest engagement.

Not ideal if you require extensive CRM, automation, or detailed segmentation features.

BookingWhizz vs rezStream: The Bottom Line for Hotels

BookingWhizz is a comprehensive CRM and loyalty platform designed for hotels that want to harness guest data for targeted marketing, automation, and upselling. Its feature-rich environment and strong review base make it the clear choice for larger properties seeking a scalable, customizable solution.

rezStream offers a straightforward email marketing service that excels at building guest relationships and nurturing loyalty through compelling content. It’s best suited for small to mid-sized properties prioritizing ease of use and direct engagement over complex automation.

If your hotel needs a full-scale guest management system, BookingWhizz’s extensive features, recent reviews, and larger user base make it the better fit. For properties focused solely on email campaigns and relationship building, rezStream may suffice—though it lacks the depth and recent validation of BookingWhizz.

In summary: For hotels ready to invest in a full CRM with automation and detailed guest insights, BookingWhizz leads. If your goal is simple, effective email marketing and guest communication, rezStream is a decent, less complex option.