How Borgo Scopeto Wine & Country Relais improved performance and pricing decisions with Blastness RMS

REVENUE MANAGEMENT

Borgo Scopeto, a five-star hotel near Siena, streamlined revenue and booking management using Blastness RMS. The hotel gained a single view of performance, demand, and pricing levers, enabling faster, more informed decisions.

Why it matters: Hotels need tools that combine data, booking, and customer management to act quickly and confidently. This case shows how having all relevant information in one platform can improve pricing strategy and operational clarity.

Blastness RMS integrates business intelligence, booking management, and CRM in one system. Borgo Scopeto uses it to monitor demand, assess company performance, and adjust rates dynamically. The system supports both hotel professionals familiar with revenue strategy and those without prior experience, offering guidance and insights tailored to their level of expertise.

Top 3 Core Objectives: Borgo Scopeto aimed to gain control over pricing, demand analysis, and strategic decisions while simplifying daily operations.

Consolidate data and operations: Integrate business intelligence, booking, and CRM in a single platform to provide a full overview of performance and demand.
Enhance pricing strategy: Use real-time insights and RMS support to select optimal rates and adjust strategies quickly based on market conditions.
Enable informed decision-making: Access expert guidance and sector comparisons through Blastness consultants to make smarter, more confident commercial decisions.

Innovators Mentioned

Borgo Scopeto Wine & Country Relais

Blastness

Simone Marigliani

General Manager

Borgo Scopeto Wine & Country Relais

"Having business intelligence, booking, and CRM all in one place gives me a global vision and allows me to choose the right rate with confidence."

Simone Marigliani

General Manager

👍 General Manager Simone Marigliani said that Full integration of tools lets the hotel make faster, better-informed pricing decisions.:

"Having business intelligence, booking, and CRM all in one place gives me a global vision and allows me to choose the right rate with confidence."

⚖️ The selection process: During their research process, Simone Marigliani evaluated Blastness's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Blastness was the best fit solution:

General Manager Simone Marigliani said, about their decision: "Blastness in my opinion is for everyone. For people who do not chew on revenue or commercial strategy, there is a very guiding approach. For my personal situation, coming a bit from this world, being a former revenue manager, I always manage to find something interesting thanks to the consultants I interface with — especially by exploiting the point of view of those who are in Blastness, who have a much broader view than a person who works within a hotel."

📈 The results: After implementing Blastness RMS, Borgo Scopeto achieved clearer visibility, faster response times, and more confident pricing strategies.

Complete operational visibility. All hotel performance metrics, demand indicators, and booking information are accessible in one interface, simplifying daily management.
Faster, smarter pricing decisions. Real-time data and RMS recommendations allow the team to respond quickly to market changes and optimize revenue.
Expert guidance and benchmarking. Consultant support provides external perspectives, enabling more informed decisions beyond internal hotel data.