Villa Cortine boosts RevPAR and direct bookings

REVENUE MANAGEMENT

Just a few minutes from the medieval city of Sirmione on the Garda Lake, Villa Cortine is an elegant building retaining its original 19th-century charm. Guests can savour Mediterranean flavours in its three restaurants and cocktail bar, relax by the pool, stroll through the vast gardens and sunbathe on the 500 m² private jetty.

Why it matters: Their experience with Blastness shows that working with a partner—not just a technology provider—makes all the difference, offering full support in the complex management of online distribution, streamlining processes, reducing risks, and enhancing the overall guest experience.

Thanks to the contribution of Pay Per Click campaigns and a graphical interface redesigned from scratch in form and content, the site quadrupled its production and is now the leading online sales channel.

Top 3 Core Objectives: Villa Cortine sought to optimise revenue, boost direct bookings, and gain full control over performance data. By addressing fluctuating occupancy, high commission costs, and scattered information, the villa aimed to create a more efficient, profitable, and guest-focused operation.

Increasing RevPAR: Villa Cortine wanted to implement strategies that optimise rates and room utilisation, ensuring maximum revenue without compromising the guest experience.
Increasing direct sales: The property aimed to reduce reliance on third-party platforms, addressing high commission costs and limited guest data, by encouraging more bookings through direct channels and enhancing control over the reservation journey.
Monitoring data internally: To overcome scattered information and slow decision-making, Villa Cortine needed a centralised system to track performance in real time, identify trends quickly, and make data-driven adjustments efficiently.

Innovators Mentioned

Blastness

Giacomo Grossi

Villa Cortine General Manager

Villa Cortine

"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."

Giacomo Grossi

Villa Cortine General Manager

👍 Villa Cortine General Manager Giacomo Grossi said that the rapid advancement of key tools was essential in driving the hotel’s growth:

"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."

⚖️ The selection process: During their research process, Giacomo Grossi evaluated Blastness's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Blastness was the best fit solution:

Villa Cortine General Manager Giacomo Grossi said, about their decision: "I would recommend Blastness because it is not just a provider of technology tools, but a partner that provides all-round support in the complex management of online distribution."

📈 The results: With Blastness, Villa Cortine completely transformed its revenue management and online distribution strategy, by optimising Room Mix and Channel Mix. The website was redesigned to maximise direct bookings, supported by targeted PPC campaigns that increased traffic and conversions. Advanced performance monitoring tools were implemented to support daily operations with data-driven insights and fast, accurate tools.

+71% RevPAR Growth
+230% Website Growth
Accurate and reliable reporting on the hotel’s performance enables operators to track results continuously and make strategic adjustments in real time

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