GiftPro vs. Sojern Guest Marketing Suite:
Qual è Quello Giusto per Te?

The Decision

Choosing between GiftPro by GiftPro and Sojern Guest Marketing Suite hinges on your hotel’s specific needs, especially in CRM and email marketing. GiftPro focuses solely on gift voucher management, while Sojern offers an all-encompassing guest engagement platform. Your decision should reflect whether your primary goal is gift voucher sales or broader guest relationship management.

Both products aim to streamline communication and increase revenue, but they also diverge significantly in features, support, and market presence. Which solution aligns better with your hotel’s strategic priorities?

Is GiftPro or Sojern Better for Hotels?

GiftPro and Sojern attempt to serve different core hotel marketing functions. GiftPro specializes in the sale, distribution, and redemption of gift vouchers, integrating with your website to automate these processes. In contrast, Sojern provides a guest engagement platform that covers email, SMS, chat, and review management, aiming to foster ongoing guest relationships.

GiftPro is primarily designed for hotels wanting to boost gift card sales, especially during holiday seasons or special promotions. Sojern targets hotels seeking a full-scale CRM system to manage guest interactions across the entire guest journey—pre, during, and post-stay.

The key divergence lies in their feature scope. GiftPro offers no additional features beyond gift voucher management, while Sojern boasts 11 unique features, including segmentation, guest profiles, and feedback modules. This makes Sojern more suitable if your hotel needs a comprehensive communication system.

Are you primarily interested in increasing gift voucher revenue or building long-term guest loyalty? Your answer will determine which platform suits your hotel best.

GiftPro vs Sojern: Which Should Your Hotel Choose?

If your hotel relies heavily on gift card sales—perhaps during holiday seasons or promotional campaigns—GiftPro might seem like an appealing choice. However, with no recent reviews and a zero-star rating from HotelTechReport, its credibility is questionable, and its support or user satisfaction remains uncertain.

If your team needs a proven, highly-rated guest engagement system that can manage email, SMS, chat, and reviews, Sojern is the clear winner. It has 12 reviews from the last six months, a 4.92/5 support rating, and a perfect 10/5 NPS score, indicating strong customer satisfaction.

Given the recent reviews and high support ratings, Sojern’s platform is more likely to meet your ongoing guest engagement needs. GiftPro’s lack of recent feedback makes it a risky choice unless your primary goal is gift voucher management.

If your hotel needs a broad guest communication platform with proven support, go with Sojern. If gift voucher sales are your main focus and you’re willing to accept the lack of recent validation, GiftPro might suffice.

Is GiftPro or Sojern Easier to Use?

Ease of use is critical for staff adoption and efficient operations. GiftPro has no available ratings or recent user feedback, leaving its usability status unclear. Its user interface and onboarding process are not documented or reviewed publicly, making it difficult to assess.

In contrast, Sojern scores a 4.75/5 in ease of use, with recent reviews praising its intuitive interface and straightforward onboarding. Reviewers mention that staff quickly adapt to the platform, and support is responsive to setup questions.

Edge: Sojern.

Which Has Better Features: GiftPro or Sojern?

GiftPro’s feature set is limited to gift voucher management, with no additional functionalities listed or verified. It lacks segmentation, guest profiles, automation, or feedback modules—features increasingly critical for modern hotel marketing.

Sojern offers 11 distinct features, including campaign templates, transactional messaging, GDPR and CCPA compliance, guest profiles, de-duplication, database health monitoring, PCI compliance, segmentation, a guest feedback module, and a centralized data warehouse. These features enable targeted, personalized communication and better data management.

Edge: Sojern.

Which Has Better Customer Support: GiftPro or Sojern?

Customer support quality can make or break your experience. GiftPro has no recent reviews to evaluate support quality, leaving its responsiveness and effectiveness uncertain.

Sojern, on the other hand, boasts a 4.92/5 support rating based on recent feedback. Users describe their support as “exceptionally responsive,” with one review stating, “Support team is always available and helps us troubleshoot quickly.” The onboarding process also receives high praise, with a 4.91/5 rating.

Edge: Sojern.

Which Has More Integrations: GiftPro or Sojern?

Integration capabilities are vital for smooth operations. GiftPro reports zero verified partners, indicating limited or no integration options. This could restrict your ability to connect with other systems like property management, booking engines, or review platforms.

Sojern integrates with 33 verified partners, including Profitroom, Mirai, HotelTime, and Vertical Booking. This broad ecosystem allows your hotel to connect guest data seamlessly across multiple platforms, enhancing marketing and management efforts.

Edge: Sojern.

Which Do Hoteliers Rate Higher: GiftPro or Sojern?

Since GiftPro has no recent reviews, it cannot be rated or evaluated on user satisfaction. Its lack of feedback makes it unsuitable for assessing hotel satisfaction or trustworthiness.

Sojern, with 12 recent reviews, enjoys a near-perfect support rating (4.92/5) and a 10/5 NPS score, indicating very high hotel satisfaction. Users across various segments, including boutique and city-center hotels, praise its ease of use and support.

Edge: Sojern.

How Much Do GiftPro and Sojern Cost?

GiftPro offers no pricing details, which suggests it may have a bespoke or unpublished pricing model. This opacity makes it difficult to compare value or budget for your hotel.

Sojern’s pricing starts at $400/month, with no mention of additional fees or tiers. Its transparent pricing allows hotels to budget accordingly and assess ROI based on known costs.

Edge: Sojern.

What Type of Hotel Should Use GiftPro?

• Hotels that prioritize gift voucher sales, especially during peak seasons or for special promotions.
• Teams that want a simple, dedicated platform solely for gift card management.
• Hotels seeking quick, straightforward implementation without extensive feature needs.

Not ideal if your hotel aims for ongoing guest engagement, personalized communication, or data-driven marketing strategies. GiftPro’s limited features and lack of recent support data make it unsuitable for broader CRM needs.

What Type of Hotel Should Use Sojern?

• Hotels seeking a comprehensive guest engagement platform covering email, SMS, chat, and review management.
• Hotels that want deep segmentation, targeted campaigns, and guest profiles.
• Properties with larger teams that can leverage advanced features like GDPR compliance and centralized data warehousing.

Not ideal if your hotel’s focus is solely on gift vouchers or if you have minimal marketing staff. The platform’s complexity might be overkill for small properties with basic communication needs.

The Bottom Line for Hotels

GiftPro and Sojern cater to different core hotel marketing objectives. GiftPro’s simplicity makes it a niche tool for gift voucher sales without recent validation of support or user satisfaction. It’s best suited for hotels heavily reliant on gift card revenue and willing to compromise on broader guest engagement.

Sojern provides a full-scale CRM and email marketing suite, demonstrated by recent reviews and high support ratings. Its 11 features, extensive integrations, and proven hotel satisfaction make it the ideal choice for hotels aiming to deepen guest relationships across the entire guest journey.

If your hotel needs a reliable, feature-rich guest engagement platform, Sojern is the clear winner. For those solely focused on gift voucher management, GiftPro might be enough, but consider the risks of limited recent feedback.

Ultimately, your decision should align with your hotel’s strategic marketing goals and readiness to implement a comprehensive system.