ReGuest vs. Lighthouse Direct:
Qual è Quello Giusto per Te?

The Decision

Choosing between ReGuest by Reguest and The Hotels Network (Personalization) can significantly impact your hotel’s ability to increase direct bookings and improve guest engagement. Both products aim to optimize your website and communication channels, but they differ in scope, features, and proven success. Your decision should hinge on your hotel’s priorities: is it maximizing sales through personalized communication or enhancing website conversion with sophisticated tools?

ReGuest emphasizes personalized guest communication and sales automation, while The Hotels Network focuses on website conversion, personalization, and traffic growth. Which aligns better with your current sales and marketing strategy?

Is ReGuest or The Hotels Network Better for Hotels?

ReGuest is designed as an advanced hotel CRM, focusing on guest communication, personalization, and upselling throughout the entire guest journey. It offers automation and personalized offers to boost revenue but is more limited in website engagement features.

The Hotels Network, however, excels at converting website visitors into direct bookings through tailored on-site messages, exit intent pop-ups, and cross-property personalization. It boasts a broader feature set aimed at increasing traffic, reducing reliance on OTAs, and improving website engagement metrics.

Both platforms have strong reputations: ReGuest has a higher overall rating (5/5) and more recent reviews, giving it an edge in current reliability. The Hotels Network, with over 347 reviews and a perfect 100 score, provides extensive user data and proven results in traffic and conversion growth. Which problem are you more eager to solve: guest communication or website conversion?

ReGuest vs The Hotels Network: Which Should Your Hotel Choose?

If your hotel needs a robust CRM to nurture guest relationships, personalize marketing, and automate up-selling, go with ReGuest. Its strengths lie in increasing revenue via targeted offers, real-time messaging, and data-driven marketing at every stage of the guest journey.

If your goal is to boost website traffic, improve on-site conversion rates, and reduce OTA dependence, The Hotels Network is the better fit. Its suite of tools—pop-ups, exit intent messages, and personalized website content—drive immediate improvements in direct booking rates.

Choose ReGuest if your team prioritizes guest communication and revenue maximization through personalized messaging. Opt for The Hotels Network if your focus is on website optimization, traffic growth, and reducing OTA commissions.

Is ReGuest or The Hotels Network Easier to Use?

ReGuest enjoys a very high ease-of-use rating (4.8/5) and positive reviews praising its intuitive interface and quick onboarding. Users mention that staff can operate it with minimal training, and its automation features save time.

The Hotels Network also scores highly (4.76/5), with users highlighting its straightforward setup and user-friendly dashboard. However, some reviews note that its extensive customization options can require a learning curve, especially when integrating with existing systems.

Edge: ReGuest. Its simpler interface combined with rapid onboarding makes it more accessible for teams seeking quick deployment.

Which Has Better Features: ReGuest or The Hotels Network?

ReGuest offers 5 core features, including automated messaging, guest data management, personal offers, campaign automation, and real-time analytics. Its unique addition is Form Autofill, which streamlines guest form completion.

The Hotels Network provides a broader suite with 9 exclusive features: Pop-up & Exit Intent Messages, Price Comparison, Review Widget, Metasearch Surveillance, Parity Reports, OTA Live Feed, A/B Split Testing, Tab Abandonment Alerts, and Surge Alerts. These tools target website engagement, traffic, and conversion optimization.

Edge: The Hotels Network, with its wider array of features specifically designed for website engagement and traffic growth, delivers more tools for immediate impact on your site’s performance.

Which Has Better Customer Support: ReGuest or The Hotels Network?

ReGuest's support team is frequently praised for responsiveness and helpfulness, reflected in its 4.84/5 rating. Reviewers mention they receive quick assistance with technical issues and ongoing support during setup.

The Hotels Network’s support is similarly acclaimed, with a 4.91/5 rating and comments about their proactive approach and dedicated account teams. Some users note that their training and onboarding resources are very comprehensive.

Edge: The Hotels Network. Slightly higher ratings and more extensive praise for support make it the safe choice for hotels wanting dedicated help.

Which Has More Integrations: ReGuest or The Hotels Network?

ReGuest integrates with 20 verified partners, including major booking engines and hotel systems like Mews, Casa, and Guestline. It offers integrations with key revenue and CRM tools, though its partner count is more limited.

The Hotels Network boasts 67 verified integrations, including popular systems like Omnibees, RoomRaccoon, Profitroom, and GuestCentric. Its extensive partner network facilitates easier setup and broader functionality.

Edge: The Hotels Network. With over three times more integrations, it offers greater flexibility and smoother integration with your existing tech stack.

Which Do Hoteliers Rate Higher: ReGuest or The Hotels Network?

ReGuest's reviews are overwhelmingly positive, with a 5/5 rating from 44 recent reviews, mainly praising its ease of use, personalization, and impact on sales. Hotels in segments like resorts and boutique hotels report high satisfaction.

The Hotels Network, with 347 reviews, has a perfect 100 score but a notably lower 0/5 rating from independent and brand hotels, reflecting some dissatisfaction with customization and setup complexities. Larger resorts and chains appreciate its traffic and conversion tools.

In recent reviews, ReGuest’s higher ratings and more consistent positive feedback give it a clear edge.

Edge: ReGuest. Its more recent, higher-rated reviews and specific praise indicate stronger overall customer satisfaction.

How Much Do ReGuest and The Hotels Network Cost?

ReGuest’s pricing starts at $900 per month with no freemium or trial options, positioning it as a premium product suited for hotels with larger budgets or complex needs. Its all-in subscription model offers a comprehensive feature set.

The Hotels Network charges $300 per month, also without a free trial, making it more affordable for smaller hotels or those beginning their direct booking initiatives.

If budget is a primary concern, The Hotels Network offers a lower-cost entry point, but ReGuest might deliver more value for larger or more revenue-focused properties.

What Type of Hotel Should Use ReGuest?

Hotels that:

• Prioritize personalized communication and guest relationship management.
• Seek to maximize revenue through targeted upselling and offers.
• Have a sizable sales team that can benefit from automation.
• Focus on loyalty and guest retention strategies.
• Need a CRM that integrates with multiple communication channels like Messenger, WhatsApp, and email.

Not ideal if:

• Your hotel relies primarily on website traffic and direct booking conversion.
• You have a small team with limited capacity for complex CRM setup.
• Your focus is on website visitor engagement rather than direct guest communication.

What Type of Hotel Should Use The Hotels Network?

Hotels that:

• Want to boost website traffic and increase online conversion rates.
• Seek to reduce OTA dependency and improve direct booking share.
• Are interested in website personalization, pop-ups, and exit intent tools.
• Need a solution that integrates easily with booking engines and existing websites.
• Desire insights through benchmarking and advanced analytics.

Not ideal if:

• Your hotel does not prioritize digital marketing or website optimization.
• You require extensive CRM features focused on guest communication.
• Your hotel is small, with limited online traffic or budget constraints.

The Bottom Line for Hotels

ReGuest is a comprehensive CRM that excels in guest communication, personalized offers, and sales automation, making it ideal for hotels focused on revenue growth through guest engagement. Its recent reviews and a 5/5 rating underscore its reliability and effectiveness.

The Hotels Network, with its extensive feature set and proven track record in website conversion and traffic increase, suits hotels aiming to optimize their online presence and reduce distribution costs. Its broader integrations and high customer support scores make it the preferred choice for digital-first properties.

If your hotel’s strategy centers on direct guest communication and revenue from personalized offers, ReGuest is the logical pick. Conversely, if boosting website conversion and traffic are your priorities, The Hotels Network offers more targeted tools and a wider partner ecosystem.

In conclusion, for hotels seeking a high-rated, recent, and well-supported platform, ReGuest emerges as the stronger option due to its high review count, recent positive feedback, and focus on sales and guest management. However, for properties aiming to enhance website engagement and traffic, The Hotels Network’s feature richness and integration options make it a compelling alternative.