Hotel Panorama: How the direct booking revenue was raised by 60% in just one year

REVENUE MANAGEMENT

Hotel Panorama: How the direct booking revenue was raised by 60% in just one year

Welcome to the wellness hotel PANORAMA**** in Trenčianske Teplice, Slovakia. The newly opened four-star property offers high-standard accommodation in elegant and modernly furnished rooms with a balcony and a view of the surroundings of one of the most beautiful spa towns in Slovakia, Trenčianske Teplice. Barrier-free access to all areas of the hotel determines it to accommodate a wide of clients, from families with small children to the seniors. Customer loyalty is well-valued, frequent guests are rewarded by VIP card discounts - enabled by Profitroom Booking Engine 360.

Why it matters: Marta Mišíková, owner of the hotel group consisting of Panorama and other two properties in Czechia and Germany, explains: "Certainly, the use of the channel manager, but especially the online booking engine, greatly facilitated the work of our reservation department, of course it facilitated the work of the hotel reception, but it will significantly represent us in online reservations of stays, as well as in reservations and purchases of gift vouchers. These purchases take place automatically and our reception only receives email information about the reservation of the stay or the purchase of a gift voucher. These processes take place automatically without our cooperation. Of course, it is necessary to have the system well set up, the offer of accommodation and stay packages must be wide, so that the guest has the opportunity to choose the most suitable stay."

"As the number of bookings through the Profitroom platform increases, we are convinced that this booking process is understandable and easy to set up for them, at the same time they have the opportunity to choose more advantageous stay packages, we have set preferential price parities and thus the stay booked in this way is the most advantageous for guests," says Ms. Mišíková.

Top 3 Core Objectives: Marta Mišíková explains: "We were looking for a company that would be able to offer us the services of a channel manager and also the possibility of an online reservation system that would be as user-friendly as possible. These conditions were met by Profitroom, about which I learned a few years ago at a hotel conference in Prague."

Profitroom Booking Engine 360: To increase the number of direct bookings and income from them.
Profitroom Channel Manager: To fully control all the rate plans across all the hotel sales channels.
Smooth onboarding and scalability: To deploy Profitroom booking platform easily in all three hotels of the group.

Innovators Mentioned

Hotel Panorama****

Profitroom

Marta Mišíková

Hotel Owner

Hotel Panorama****

"Would I recommend Profitroom's services and products to other hoteliers? Each hotel has its own specific settings, different segment of guests, different conditions, so it is certainly important to arrange a joint meeting, set the requirements, and I am convinced that Profitroom will be able and willing to provide hoteliers with comprehensive information. If I can speak for my hotels in Slovakia, the Czech Republic and Germany, we only have the best experiences."

Marta Mišíková

Hotel Owner

👍 Hotel Owner Marta Mišíková said that Despite every hotel has different needs, Profitroom is worth considering when searching for an online booking platform to drive more direct revenue.:

"Would I recommend Profitroom's services and products to other hoteliers? Each hotel has its own specific settings, different segment of guests, different conditions, so it is certainly important to arrange a joint meeting, set the requirements, and I am convinced that Profitroom will be able and willing to provide hoteliers with comprehensive information. If I can speak for my hotels in Slovakia, the Czech Republic and Germany, we only have the best experiences."

⚖️ The selection process: During their research process, Marta Mišíková evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:

Hotel Owner Marta Mišíková said, about their decision: "How do I see the long-term cooperation with Profitroom? It has started with all our hotels in Slovakia, Czechia and Germany, so we do not plan to change it or look for other companies dealing with the online reservation system."

📈 The results: We can definitely reveal that in the first half of this year, compared to the same period last year, there was a significant growth in all the major criteria: number of direct bookings, direct booking revenue, room nights, average lenght of stay, and even the average room rate - despite the fact that the Panorama hotel offers the best available rates on its website.

60% increase in revenue from online direct bookings (YOY)
40% increase in online direct bookings (YOY)
30% share of direct bookings in online sales