How Keahotels Grew ADR by 17% Across 10 Icelandic Hotels and Freed Its Revenue Team for Strategy

REVENUE MANAGEMENT

Keahotels is one of Iceland’s leading hotel groups, with 10 properties and around 900 rooms, from the landmark Hotel Borg in Reykjavík to Hotel Sigló in Siglufjörður. Iceland’s demand is international, highly seasonal, and sensitive to airline capacity, exchange rates, and even volcanic activity. Keahotels had already tried both a rule-based RMS and an AI-driven platform: the first needed constant intervention, and the second made pricing decisions the team couldn’t see into or align with strategy.

Why it matters: Automation only helps if revenue managers can understand and steer it. Keahotels shows that the right RMS doesn’t replace revenue expertise. It shifts that expertise from manual rate adjustments to forecasting and strategy.

Ten hotels went live on Autopilot within a couple of weeks, and the Head of Revenue Management now rarely needs to log in to correct pricing.

Top 3 Core Objectives: Keahotels set out to find automation that could handle Iceland’s pricing volume and volatility while staying transparent and aligned with each property’s commercial strategy.

Consolidate and more efficiency: Automate high-frequency rate decisions across 10 properties and hundreds of arrival dates
Be strategic: Replace “black box” pricing with explainable, strategically aligned recommendations
Automate the process: Shift revenue team time from manual adjustments to forecasting, market analysis, and long-term strategy

Innovators Mentioned

RoomPriceGenie

Ernir Steinn Arnarsson

Head of Revenue Management, Keahotels

Keahotels

"My favorite test for an automated RMS is: how often do I need to log in to correct it? With RoomPriceGenie, the answer is: rarely."

Ernir Steinn Arnarsson

Head of Revenue Management, Keahotels

👍 Head of Revenue Management, Keahotels Ernir Steinn Arnarsson said that On how he judges whether an automated RMS is really working::

"My favorite test for an automated RMS is: how often do I need to log in to correct it? With RoomPriceGenie, the answer is: rarely."

⚖️ The selection process: During their research process, Ernir Steinn Arnarsson evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Head of Revenue Management, Keahotels Ernir Steinn Arnarsson said, about their decision: "Our major concerns were addressed in the first meeting. We were live on Autopilot within a couple of weeks."

📈 The results: In a market where clean year-over-year comparisons are rare, Keahotels grew ADR significantly, strengthened market share, and freed its revenue function for strategic work.

ADR up 17.46% year-over-year
Occupancy broadly in line with the previous year, with market share strengthening and total revenue up approximately 2%
All 10 hotels live on Autopilot within a couple of weeks, with the revenue team now focused on forecasting and strategy instead of manual rate changes