Case Study

Sunridge Hotel Group uses Event Temple to empower their sales teams and streamline their group sales and events processes

Adam Hollander

Event Temple · Oktober 15, 2025

Established over 40 years ago in sunny Arizona, Sunridge Hotels has evolved to manage a portfolio of 12 diverse hotel properties, utilizing Event Temple to transform their event management and sales processes.

Why it matters: By partnering with Event Temple, Sunridge has managed to streamline operations, reduce workload, and enhance guest service delivery in the competitive hospitality industry

Adoption of Event Temple led to significant improvements in group sales management and operational efficiency across all Sunridge Hotel properties.

Top 3 Core Objectives: To centralize event management processes, enhance the efficiency of contract and BEO creation, and improve overall client satisfaction.

Centralize information: Get all event related information and contacts into one easy to access place and centralize data
Simplify documents: Simplify the creation and management of contracts and Banquet Event Orders (BEOs).
Increase Operational Efficiency: Increase operational efficiency and reduce the need for customer support interventions.

"Event Temple is more than just software—it's my right hand,"

Dawn Ortega

General Manager

👍 General Manager Dawn Ortega said that Event Temple is an essential part of their working day:

"Event Temple is more than just software—it's my right hand,"

⚖️ The selection process: During their research process, Dawn Ortega evaluated Event Temple's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Event Temple was the best fit solution:

General Manager Dawn Ortega said, about their decision: ""It's easily learnable and does everything we need. Support for Event Temple is rarely needed, but when we do reach out, they are awesome!""

📈 The results: Implementing Event Temple resulted in a streamlined workflow, improved event management efficiency, and enhanced customer satisfaction.

Reduced time spent on managing group sales by 30%
Increased customer satisfaction scores by 20% due to improved event organization
Decreased the average setup time for new events by 25%