Why it matters:
This idyllic setting is a draw for visitors of all sorts, including groups in need of meeting and event spaces. In addition to an average of 100 guest rooms at each of its hotels, Thwaites boasts modern function spaces for meeting- and event-related group business. But like most hotels, Thwaites had been challenged to strategically manage its function space through the ebbs and flows of conference business demand. The revenue management staff wanted to align function-space and guest-room revenue strategies, yet they lacked the same level of insight into function-space demand that they had with guest rooms.
With an executive directive to achieve positive rate growth in conference group (and room) business, Thwaites sought to find a tool that had key revenue management characteristics that could support a broader function space strategy for the business. Hurved and team identified IDeaS SmartSpace as the ideal tool to meet its needs.