Case Study

How Bespoke Hotels unified revenue, marketing & operations — and unlocked hours of strategy every week

Ricky Schoeman

Cloudbeds · November 20, 2025

Bespoke Hotels, one of the UK’s most diverse hotel management companies, partnered with Cloudbeds to unify revenue, marketing, and operational data across 50+ properties. With Cloudbeds, their teams replaced fragmented reporting with real-time intelligence — freeing up hours each week for strategy and unlocking new revenue potential across the portfolio.

Why it matters: Cloudbeds gave Bespoke Hotels a single, live commercial view across dozens of hotels, eliminating manual work and empowering revenue, marketing, and leadership teams to make faster, smarter decisions that directly impact profitability.

Cloudbeds centralizes key commercial functions — revenue intelligence, reporting, marketing automation, and segmentation — enabling Bespoke Hotels to save time, improve collaboration, and drive measurable revenue gains from one unified platform.

Top 3 Core Objectives: As their portfolio expanded past 50 hotels, Bespoke needed to replace disconnected systems with a modern platform capable of automating reporting, powering targeted marketing, and uniting the organization around live performance data.

Eliminate manual reporting: Replace the time-intensive process of exporting reports from dozens of PMSs and rebuilding data in Excel with real-time, automated revenue dashboards.
Improve commercial collaboration: Create a single shared view of performance that aligns revenue, marketing, operations, and leadership around accurate, always-up-to-date insights.
Modernize marketing capabilities: Move from static, unmeasured email campaigns to targeted, data-driven communications that improve direct conversion and support revenue needs instantly.

"We’re saving 5–10 hours a week per hotel. With over 50 hotels, that time saving is enormous — and it finally lets my team be strategic, not reactive."

Stephanie Carvell

Group Revenue and Distribution Director

👍 Group Revenue and Distribution Director Stephanie Carvell said that Cloudbeds frees the revenue team to focus on strategy, not spreadsheets.:

"We’re saving 5–10 hours a week per hotel. With over 50 hotels, that time saving is enormous — and it finally lets my team be strategic, not reactive."

⚖️ The selection process: During their research process, Stephanie Carvell evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Group Revenue and Distribution Director Stephanie Carvell said, about their decision: "AI will play a far bigger role in revenue than it ever has. Our ambition is to be at the forefront of that — and Cloudbeds is helping us get there."

📈 The results: Cloudbeds transformed Bespoke Hotels’ commercial engine — saving thousands of hours, elevating strategy, boosting direct revenue, and aligning the entire business around live intelligence.

5–10 hours saved per hotel, every week
Thousands of pounds in direct bookings at Dumbleton Hall with Cloudbeds Digital Marketing
Unified, real-time portfolio view for revenue, marketing, and leadership