Top 3 Core Objectives:
The main goal for the hotel was to find a software system that would allow them to easily manage and increase direct bookings. They wanted to be able to clearly see revenue changes and rates so they could efficiently manage their data to plan for growth.
Increase direct bookings:
Before innRoad, they were only receiving 10% direct bookings. They wanted to be able to increase this number to generate more revenue.
Easily manage revenue/rates:
They specifically wanted to be able to easily update rates, utilize surge alerts, and streamline rates across channels.
Connect to more OTAs:
They wanted a software system that would connect with the top online travel agents like Booking.com, Expedia, and VRBO so they could increase their visibility.