Why it matters:
To reach this level of scale and success, a company must have the right back-office systems to manage its portfolio effectively. It must also have data at its fingertips to make quick business decisions that can alter the company's trajectory at a moment's notice. Keith Schreiner, GF's Senior VP of Corporate Accounting, and his staff look to continue managing their growth by utilizing M3's products and services to streamline financial and operational processes.
GF Hotels & Resorts (GF), headquartered in Philadelphia, Pennsylvania, has mastered the art of managing nearly 140 assets, equating to over 20,000 guest rooms, and spanning throughout 31 states. Since its founding in 1988, GF has experienced unprecedented growth through delivering exceptional results to its clients, which has resulted in it being an award-winning management company in the hospitality sector.