Top 3 Core Objectives:
The Palladium revenue team worked to diversify the hotel’s distribution strategy, developing its eCommerce strategy, using online travel agents (OTAs) and pushing its direct channel.
An integrated tech stack was integral to the transformation, with Duetto helping the team to optimise the hotel’s distribution strategy.
Improve Guestroom Segmentation:
Different room types were created, including ones with open terraces that overlook the club area. Room categories such as the Oh My God suite and the Rock Star suite enabled the hotel to use room type differentials in its pricing strategy.
A diversified distribution strategy enabled the hotel to work with a greater number of partners as well as increase conversion on its own direct distribution channel. The new distribution strategy also gave Palladium better control of its inventory and pricing strategy.
Dynamic Pricing Structure:
A refined Open Pricing strategy enabled the hotel to move away from static rate contracts and fully embrace dynamic pricing.