Plava Laguna’s Success with IDeaS and PHOBS

REVENUE MANAGEMENT

Plava Laguna, one of Croatia’s leading hospitality groups, transformed its revenue performance by integrating IDeaS G3 RMS with its PMS, PHOBS. The result: faster, smarter pricing decisions, improved efficiency, and a 17% increase in revenue in just one year. Their story showcases the power of automation in highly seasonal, complex hotel operations.

Why it matters: Plava Laguna’s case proves that with the right tech stack, even lean revenue teams can manage large, diverse portfolios and achieve substantial revenue growth — all while improving operational speed and accuracy.

IDeaS G3 RMS delivers automated forecasting and dynamic pricing, fully integrated with PHOBS PMS for a seamless tech ecosystem. Plava Laguna implemented G3 RMS across 24 hotels and 5,000 rooms to automate rate management, enhance pricing decisions, and increase team efficiency.

Top 3 Core Objectives: Plava Laguna aimed to streamline rate management, improve team productivity, and leverage integrated technology to drive revenue growth in a competitive, seasonal market.

Automate Rate Management: Manually managing rates was too slow for a seasonal business. Automation was critical to react quickly to changing demand.
Increase Team Efficiency: With a small revenue team managing thousands of rooms, they needed tools that could scale their impact without expanding headcount.
Improve Strategic Focus: By reducing time spent on repetitive tasks, the team wanted to shift focus to high-impact revenue strategies and long-term planning.

Innovators Mentioned

Plava Laguna

IDeaS

Bojana Benazić

Head of Revenue Management

Plava Laguna

"Implementing G3 RMS didn’t reduce the size of our revenue team; instead, it significantly boosted their efficiency."

Bojana Benazić

Head of Revenue Management

👍 Head of Revenue Management Bojana Benazić said that G3 RMS allowed Plava Laguna’s existing team to do more with less, driving better results without increasing staffing.:

"Implementing G3 RMS didn’t reduce the size of our revenue team; instead, it significantly boosted their efficiency."

⚖️ The selection process: During their research process, Bojana Benazić evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Head of Revenue Management Bojana Benazić said, about their decision: "IDeaS’ extensive portfolio, encompassing diverse types of hotel businesses, gave us the confidence that G3 RMS can effectively manage our varied hotel operations."

📈 The results: By integrating IDeaS G3 RMS with PHOBS, Plava Laguna enhanced its revenue management capabilities, streamlined operations, and delivered measurable gains in both ADR and total revenue.

9% increase in Average Daily Rate (ADR) in 2023 compared to 2022
17% increase in revenue in 2023 compared to 2022
Team of four efficiently manages 24 properties and 5,000 rooms

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