Case Study

How Hotel Nido Sky Outperformed the Market With PriceLabs' Occupancy-Based Pricing

Saurabh Pol

PriceLabs · September 09, 2026

Justin Winfield owns Hotel Nido Sky, an 18-unit aparthotel in Medellín, Colombia that blends apartment-style living with hotel service for entrepreneurs, digital nomads, and longer-stay guests.

Why it matters: A sharp rise in Medellín's hotel supply in early 2024 drove a concerning revenue decline, while Justin was manually adjusting rates up to three times a day across multiple channels.

Discover how PriceLabs' occupancy-based automation helped Nido Sky stop the decline and outperform local competitors.

Top 3 Core Objectives: As competition in Medellín intensified, Justin needed to replace manual, reactive pricing with automation that could keep pace with demand and stabilize revenue.

Eliminate manual rate-setting: Justin was adjusting prices up to three times daily across channels, constantly checking occupancy by hand.
Stop the revenue decline: A sharp increase in Medellín's hotel supply in early 2024 was eating into Nido Sky's earnings.
Price a unique inventory: As an apartment-style hotel, Nido Sky needed a strategy that reflected both hotel and short-term rental market dynamics.

"PriceLabs has become indispensable to our operations. It helped us automate rate updates and respond effectively to market demand."

Justin Winfield

Owner

👍 Owner Justin Winfield said that On what PriceLabs changed for Nido Sky's day-to-day operations.:

"PriceLabs has become indispensable to our operations. It helped us automate rate updates and respond effectively to market demand."

⚖️ The selection process: During their research process, Justin Winfield evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Owner Justin Winfield said, about their decision: "PriceLabs gave us the tools to compete and succeed in a growing market while ensuring an exceptional guest experience."

📈 The results: PriceLabs automated Nido Sky's pricing, stabilized its revenue decline, and gave Justin time back to focus on guests.

Revenue stabilization - the earlier decline leveled off, letting Nido Sky outperform local competitors.
Operational efficiency - automation cut the manual workload of checking occupancy and updating rates multiple times a day.
Increased visibility - optimized OTA listings alongside PriceLabs pricing attracted new guests while retaining existing ones.